Give a Ghaf gift cards

Give a Ghaf is a tree-planting initiative by Goumbook, a UAE-based sustainability organization. The program lets donors dedicate a Ghaf tree — the UAE's national tree, also known as the Union tree — on behalf of another person, with funds directed toward tree maintenance and new planting sites that support local wildlife and combat desertification. The Ghaf is uniquely adapted to arid conditions, tolerating extreme heat, low water availability, and shifting sands, making it both a cultural symbol and an ecological asset in the region.

For B2B buyers, Give a Ghaf fills a specific gap: a gift-card reward with a verifiable environmental outcome, denominated and redeemable in the UAE. It suits companies with ESG commitments who want employee or client rewards to reflect those values rather than default to retail spend. Typical recipients include UAE-based employees, event attendees, and corporate clients who respond well to purpose-led recognition. HR and sustainability teams running Earth Day campaigns, green-initiative milestones, or stakeholder appreciation programs find this a more credible alternative to generic retail vouchers. Redemption occurs online through Goumbook's platform, where the recipient dedicates a tree in their chosen name. Cards are available exclusively for the UAE market and carry a 12-month expiry from issuance.