Where GIFQ came from.
Before GIFQ, there was a marketplace processing tens of millions in gift cards a year. Every supplier had a different API. Catalogs didn't match. Reconciliation happened in spreadsheets after midnight. When a payment failed, we found out from a customer.
We built tooling to fix our own problem: one integration layer, one ledger, one source of truth. It worked. Other companies asked if they could plug into it. That became GIFQ.
Today we power gifting and payouts for businesses globally, with access to 5,000+ brands across 90+ countries and a platform built by the people who had to live with the alternative.
"Gifting and payouts shouldn't be nine vendors, a spreadsheet, and a late-night reconciliation. One platform, one invoice, access to global brands. That's the whole product."
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