County Wexford - Town & City Gift Cards gift cards

County Wexford Town & City Gift Cards are part of Ireland's nationally coordinated Town & City Gift Card programme, which issues locally redeemable prepaid cards tied to specific geographic areas. In Wexford's case, the card is accepted across a network of participating independent retailers, restaurants, cafés, and service providers within the county — spanning towns such as Wexford Town, Enniscorthy, New Ross, and Gorey. For B2B buyers, this card solves a specific problem: rewarding employees or customers who live and spend locally in County Wexford, rather than defaulting to a national retailer where spend leaks out of the community. HR and marketing teams in the southeast Ireland region use these cards for staff recognition, long-service awards, and local contractor payments. Recipients are typically county residents who will redeem across everyday categories — food, fashion, home goods, and hospitality — making the card practical rather than aspirational. The card is denominated in euro and operates on the Mastercard network, giving it wide in-network acceptance at participating local businesses. For organisations with CSR or community-investment mandates, the local-spend angle adds a measurable social dimension to routine reward budgets.