Forever New gift cards

Forever New is an Australian womenswear brand founded in Melbourne, now operating more than 400 retail and concession stores globally. The brand is known for feminine silhouettes, seasonal collections, and accessories that span workwear, occasionwear, and everyday styling. In the UAE market, Forever New gift cards are available through GIFQ in denominations from AED 50 to AED 5,000, giving corporate buyers meaningful flexibility in reward value. For B2B programs, Forever New fits well where the recipient profile skews toward professional women — think employee recognition for female-majority teams, customer loyalty rewards for fashion-adjacent brands, or incentive payouts for research panels and HR milestones. Recipients redeem in-store or online, choosing across current-season clothing and accessories rather than locking into a single product category. The brand's positioning — quality-focused, trend-aware, broadly wearable — means gift cards carry genuine perceived value without feeling niche. For HR and marketing teams managing rewards in the UAE, Forever New offers a recognizable retail name with a clear, well-defined audience fit.