Redballoon gift cards

RedBalloon is an Australian experiences marketplace that lets recipients choose from thousands of activities — cooking classes, skydiving, spa days, driving experiences, sailing, and more — across Australia and New Zealand. Founded in 2001 by Naomi Simson, the platform has processed over 3 million experience bookings, making it one of the most recognised experiential reward brands in the region. For HR and rewards teams, the appeal is straightforward: a RedBalloon gift card avoids the problem of a recipient receiving something they already own or don't want. Experiences are inherently personal and memorable, which lifts perceived value well above face value compared with general retail cards. The typical recipient profile skews toward employees or customers who respond better to 'doing something' than 'buying something' — strong fit for sales incentives, employee milestones, wellness programs, and customer loyalty tiers. Redemption happens online at redballoon.com.au, where recipients browse, select, and book directly. Cards are denominated in Australian dollars and are primarily suited to programs targeting Australian and New Zealand-based recipients. For organisations sending bulk rewards into the ANZ market, RedBalloon offers a differentiated alternative to department-store or prepaid-Visa options.