Shukran gift cards

Shukran is the loyalty and gift card program of the Landmark Group, one of the Middle East's largest retail conglomerates. The Shukran eGift Card is accepted across all participating Landmark Group brands in the UAE, covering apparel, footwear, beauty and personal care, home furnishings, toys, and dining — giving recipients a wide range of spending choices under one card. For HR and rewards teams operating in the UAE, that breadth matters: a single gift card denomination works for employees with very different preferences, removing the guesswork of brand-specific rewards. Recipients can redeem in-store or online, which suits both desk-based and field-based workforces. The typical recipient profile is a UAE-resident employee, contractor, or sales-channel partner who shops at Landmark brands such as Centrepoint, Home Centre, Babyshop, or Splash. Cards carry a 12-month validity window from issue, giving recipients enough time to plan their purchase without the program team needing to chase redemptions. For companies running high-volume incentive programs, milestone awards, or recognition campaigns in the UAE, Shukran gift cards offer consolidated purchasing with multi-category retail reach across a well-established regional retail group.