Athlete's Co | Apparel UAE gift cards
For bulk gift card orders and API delivery.
Athlete's Co gift cards are redeemable in UAE stores for sportswear from brands like Adidas, New Balance, and Skechers. A practical reward for teams and customers, payable in AED.
Product details
Redeemable in
- Available face values
AED 50 to 5,000
- Currency
- AED
- Delivery
- Digital
- Expiry
- 3 months
About Athlete's Co | Apparel UAE
Athlete's Co is a multi-brand sports retailer in the UAE, part of the Apparel Group, selling footwear and accessories from brands such as Adidas, New Balance, Asics, Skechers, and Lacoste. If your recipients live in the Emirates, this card gives them a reason to visit a store and choose something from a current athleisure range. It is less useful for remote or travelling recipients, because the card only works in physical Athlete's Co stores in the UAE and cannot be used online.
The card is issued in UAE dirhams with a flexible amount between AED 50 and AED 5,000. You choose the value at purchase. The card expires 3 months after issuance, so the recipient needs to make their trip to the store within that window.
The card is valid for a single purchase only and must be used against the full value in that one transaction. There is no partial redemption: if a recipient uses only part of the balance, the remaining value is lost and cannot be reverted or used later. The card is redeemable for any merchandise offered in Athlete's Co stores across the UAE, except outlet malls. For anyone deciding whether to send this, the one-time rule and the exclusion of outlets are the two things to think about.
Through GIFQ you can send Athlete's Co UAE cards in bulk from the dashboard, or one at a time via the API. Common uses include rewarding a Dubai-based sales team, thanking customers after a purchase, or paying research participants who can easily visit a store. The card is delivered digitally, and the recipient presents it in store for payment.
This card is only for the UAE market. There is no other country version of the Athlete's Co card on GIFQ, so there is no cross-border compatibility to manage.
Because the card is tied to a physical store network and has a relatively short expiry, it works best when your recipients are based in the UAE and can visit a store within 3 months. If your audience expects online redemption or wants to split the value across visits, this card is not the right fit.
From product selection to delivery
For a direct order, your business chooses this product, its value and the quantity. Review the card details alongside the recipient’s needs before including it in a bulk order or an integration.
Check the market and value
The card details show the values and currency for this product. Use those to choose an amount that fits your budget and the recipient’s market. For a different country, explore the brand’s other market listings.
Prepare the recipient’s instructions
Review the expiry information shown and the brand’s instructions. Check whether redemption requires an account or a particular channel. Deliver those instructions with the reward so the recipient knows how to use it.
Choose direct ordering or recipient choice
If you need this particular card, order the selected product and value through the dashboard or API. If you want the person to choose the brand, confirm the options available for that payout before presenting the selection.
Start with a small order
Test the flow with a small order and keep its reference. Check the status before repeating a request that appears delayed. In an integration, connect the GIFQ order to your own record so your team can follow up on delivery questions.
Frequently asked questions
Where can the Athlete's Co UAE gift card be used?
The card is redeemable for merchandise in Athlete's Co stores across the UAE, excluding outlet malls. It cannot be used online.
What amounts can I load onto the card?
You can choose any amount between AED 50 and AED 5,000. The card is issued in UAE dirhams.
How long is the card valid for?
The card expires 3 months after it is issued. The recipient must use it within that time.
Can the recipient use the card more than once or split the balance?
No. The card is valid for one purchase only and must be redeemed for the full value in a single transaction. Partial redemption is not allowed, and any unused value cannot be reverted or used later.
How do I send Athlete's Co UAE gift cards in bulk through GIFQ?
You can upload a list of recipients in the GIFQ dashboard and send cards in bulk, or integrate the API to send cards one at a time. The cards are issued in AED and delivered digitally.
Is the card suitable for paying people in the UAE?
It can be used as a payout or reward for people who can visit an Athlete's Co store in the UAE within 3 months. It is not suitable for recipients who need cash or online spending, or for anyone outside the UAE.
Send Athlete's Co | Apparel UAE at scale
Order gift cards in bulk from the dashboard or connect through the API. Talk to us about pricing and the markets your program needs.