Athlete's Co | Apparel UAE gift cards

Athlete's Co is a multi-brand sports retailer in the UAE, part of the Apparel Group, selling footwear and accessories from brands such as Adidas, New Balance, Asics, Skechers, and Lacoste. If your recipients live in the Emirates, this card gives them a reason to visit a store and choose something from a current athleisure range. It is less useful for remote or travelling recipients, because the card only works in physical Athlete's Co stores in the UAE and cannot be used online.

The card is issued in UAE dirhams with a flexible amount between AED 50 and AED 5,000. You choose the value at purchase. The card expires 3 months after issuance, so the recipient needs to make their trip to the store within that window.

The card is valid for a single purchase only and must be used against the full value in that one transaction. There is no partial redemption: if a recipient uses only part of the balance, the remaining value is lost and cannot be reverted or used later. The card is redeemable for any merchandise offered in Athlete's Co stores across the UAE, except outlet malls. For anyone deciding whether to send this, the one-time rule and the exclusion of outlets are the two things to think about.

Through GIFQ you can send Athlete's Co UAE cards in bulk from the dashboard, or one at a time via the API. Common uses include rewarding a Dubai-based sales team, thanking customers after a purchase, or paying research participants who can easily visit a store. The card is delivered digitally, and the recipient presents it in store for payment.

This card is only for the UAE market. There is no other country version of the Athlete's Co card on GIFQ, so there is no cross-border compatibility to manage.

Because the card is tied to a physical store network and has a relatively short expiry, it works best when your recipients are based in the UAE and can visit a store within 3 months. If your audience expects online redemption or wants to split the value across visits, this card is not the right fit.