Carma - Plant a tree in the gift cards

Carma is a UK-based initiative that lets individuals and organisations offset their carbon footprint by funding tree-planting projects. Rather than a traditional retail gift card, a Carma gift card translates directly into a tangible environmental action — a tree planted on behalf of the recipient. For B2B buyers, this positions Carma as a values-led reward option suited to companies with active ESG commitments or sustainability reporting obligations. Recipients tend to be environmentally conscious employees, clients, or survey participants who respond more positively to purpose-driven recognition than to conventional retail vouchers. Redemption is digital, meaning recipients receive confirmation of their tree planting along with details of the project location and impact. This makes Carma particularly well suited to remote or distributed teams where a physical reward is impractical, and to organisations in sectors — such as financial services, professional services, or technology — where demonstrating environmental responsibility carries reputational weight. For HR and marketing teams running recognition or loyalty programmes in the UK, Carma offers a differentiated reward that doubles as a measurable sustainability contribution, making it easier to align incentive spend with broader corporate responsibility goals.