Coles Group & Myer Australia gift cards
For bulk gift card orders and API delivery.
Send digital gift cards for Coles, Myer, Kmart, Target, and Officeworks in Australia. Redeemable at over a thousand stores and online, in AUD.
Gift card details
- Face values
- AUD 25, 50, 100, 200
- Currency
- AUD
- Delivery
- Digital gift card
- Expiry
- 4 years
About Coles Group & Myer Australia
This digital card is the practical choice when your recipients are spread across Australia. In one card, you cover supermarket groceries at Coles, a wardrobe or home refresh at Myer, household items from Kmart and Target, and stationery and tech from Officeworks. It is accepted in over a thousand physical stores across the country, plus Myer, Kmart, Officeworks, and Target online.
Coles is one of Australia's two major supermarket chains, and Myer is the country's largest department store group. Putting both on one eGift Card removes the need to guess whether a recipient would rather have groceries or something from a department store. The group also includes Kmart and Target, two discount retailers with broad product ranges, and Officeworks for workplace supplies. If your audience is Australian, the card is familiar, flexible, and easy to use.
The card is issued in Australian dollars and comes in fixed amounts of 25, 50, 100, or 200 AUD. There is no option for arbitrary values between those points. It expires four years from issue. Recipients can check their balance and expiry online or by calling 1300 304 990.
For redemption, the card works at all Coles Supermarkets, Myer, Target, Kmart, and Officeworks stores in Australia, and online at Myer, Kmart, Officeworks, and Target. It cannot be used at Liquorland or Shell Coles Express. It is not accepted at Coles online grocery business or Kmart New Zealand. It has no cash redemption and cannot be used for credit card or store account payments.
Businesses send this card through GIFQ as a payment method, reward, or incentive. A research team might compensate participants in Australian studies, a platform might pay out Australian creators or earners, or an employer might thank a local team with a card that covers everything from the weekly shop to a new laptop. GIFQ supports both bulk delivery from the dashboard and one-at-a-time delivery through the API, so the card can be slotted into an existing payout flow or run as a scheduled campaign.
Because the card is branded for Australian use only, it is not interchangeable with any other country's Coles or Myer card. If your recipients are outside Australia, you will need a card for their local market.
From product selection to delivery
For a direct order, your business chooses this product, its value and the quantity. Review the card details alongside the recipient’s needs before including it in a bulk order or an integration.
Check the market and value
The card details show the values and currency for this product. Use those to choose an amount that fits your budget and the recipient’s market. For a different country, explore the brand’s other market listings.
Prepare the recipient’s instructions
Review the expiry information shown and the brand’s instructions. Check whether redemption requires an account or a particular channel. Deliver those instructions with the reward so the recipient knows how to use it.
Choose direct ordering or recipient choice
If you need this particular card, order the selected product and value through the dashboard or API. If you want the person to choose the brand, confirm the options available for that payout before presenting the selection.
Start with a small order
Test the flow with a small order and keep its reference. Check the status before repeating a request that appears delayed. In an integration, connect the GIFQ order to your own record so your team can follow up on delivery questions.
Frequently asked questions
Where can recipients use this card in Australia?
At Coles Supermarkets, Myer, Target, Kmart, and Officeworks stores across Australia. It can also be used online at Myer, Kmart, Officeworks, and Target. It is not usable at Liquorland, Shell Coles Express, Coles Online groceries, or Kmart New Zealand.
What denominations does the card come in?
The card is issued in Australian dollars and is available in fixed amounts of $25, $50, $100, and $200. There is no option for custom amounts between these values.
What is the expiry date on this eGift Card?
The card is valid for four years from the date of issue. Recipients can check the exact expiry date and remaining balance online at giftcards.com.au or by calling 1300 304 990.
How does a recipient use the eGift Card?
They present the digital card at a participating store or enter its details during online checkout. The card cannot be used to pay credit card or store accounts, and it has no cash redemption value. Lost or stolen cards are not replaced or refunded.
Can I send this card in bulk through GIFQ for payouts or rewards?
Yes. GIFQ supports sending this card in bulk from the dashboard or one at a time through the API. This works for paying research participants, rewarding employees, or sending incentives to customers across Australia.
Is this card usable outside Australia?
No, this card is limited to Australian stores and Australian online sites. It will not work in Kmart New Zealand or any other country's Coles Group or Myer locations.
Send Coles Group & Myer Australia at scale
Order gift cards in bulk from the dashboard or connect through the API. Talk to us about pricing and the markets your program needs.