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When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →The card is accepted in-store at Coles supermarkets, Coles Express, Liquorland, and Myer department stores across Australia. Recipients cannot split a single card transaction across both brands simultaneously — they choose where to redeem at the point of sale.
Redemption is primarily in-store; online use varies by banner and card generation. Before distributing at volume, confirm with GIFQ whether the current card batch supports online checkout at Myer.com.au or Coles.com.au.
Common denominations range from AUD 25 to AUD 500 per card. For large reward programs, GIFQ can advise on which denominations are available in volume and whether mixed-denomination orders are supported.
Australian consumer law requires gift cards issued from 1 November 2019 onward to carry a minimum three-year expiry period. Recipients have ample time to redeem, which reduces support queries from HR teams managing long-running incentive programs.
Coles operates in most Australian regional centres, making the card practical for recipients outside major metros where Myer presence may be limited. The grocery component ensures utility for recipients in areas with no nearby Myer store.
The co-branded card covers a wider recipient preference range than either single-brand card alone, reducing the risk that a reward feels irrelevant to the individual. For programs with diverse workforce demographics, this breadth typically improves perceived reward value without increasing per-unit cost.
Coles Group & Myer is a co-branded gift card issued through a longstanding Australian retail partnership, combining two of the country's most recognized consumer brands: Coles, a dominant supermarket and liquor chain with over 800 stores nationally, and Myer, Australia's largest department store retailer. The combined card gives recipients flexibility to spend across everyday grocery needs at Coles or discretionary purchases at Myer, including apparel, homewares, beauty, and electronics. For HR and rewards teams, that breadth matters — a single card denomination covers both a recipient who wants to top up the weekly shop and one who prefers a retail treat, which reduces the selection friction common with single-brand rewards. The card is redeemable in-store at both banners across Australia, making it well-suited for domestic employee reward programs, sales incentive schemes, or milestone recognition where the recipient base is geographically dispersed across urban and regional areas. Typical recipients skew toward full-time employees and contractors based in Australia who value practical, immediate utility. For finance teams, the co-branded structure means one SKU handles two retail contexts, simplifying procurement and reconciliation when ordering at volume.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.