FirstCry gift cards
FirstCry gift cards from GIFQ give recipients in Saudi Arabia and the UAE a way to buy baby, kids, and maternity products online. It's a practical reward or payout for parents and expecting families.
FirstCry gift cards by market
About FirstCry
FirstCry is an online store for baby, kids, and maternity products, and it also provides parenting and pregnancy advice. For a business sending rewards or payouts, a FirstCry gift card is a direct way to support recipients who are parents or expecting a child. GIFQ offers FirstCry in two markets: Saudi Arabia, in SAR, and the United Arab Emirates, in AED. Each card works only in its own market and is not redeemable in the other. Amounts and expiry are set per market, so check the individual market pages before sending. For example, both markets offer fixed values from 50 up to 2000 in their local currency, and both cards are valid for 6 months.
A recipient in Saudi Arabia uses the card on the FirstCry online store serving Saudi customers, while a recipient in the UAE uses it on firstcry.ae. The card code is entered at checkout and can be used once per purchase. Any unused balance is forfeited, and if the order total is higher than the card value, the recipient can pay the difference with another payment method. This redemption rule is consistent in both markets, but the available amounts and currency are local.
To choose the right market, look at where the recipient is located. A card bought for Saudi Arabia cannot be used by someone in the UAE, even if they both shop at FirstCry. If you are sending rewards to a team or customer base spread across both countries, issue separate cards for each market in the appropriate currency.
Businesses use FirstCry cards through GIFQ to pay out earnings, incentives, or compensation to people in each market. For example, a company with employees in the UAE can send AED cards to new parents, while a research panel in Saudi Arabia can receive SAR cards as a thank-you. Cards can be sent in bulk from the dashboard or one at a time through the API, which is useful when you need to automate payouts to many recipients at once.
FirstCry is a strong choice when your recipients are likely to need baby or kids products, such as employees on parental leave, customers who have just made a baby-related purchase, or participants in a parenting study. It is less suitable as a general-purpose reward for people without children, so consider your audience before choosing it.
Frequently asked questions
Send FirstCry at scale
In bulk from the dashboard, or through one API call. Same catalog either way.