HIS & HERS UAE gift cards

HIS & HERS is an Apparel Group fashion brand aimed squarely at Gen Z shoppers in the UAE, where the brand's stores sit alongside names like R&B and Aeropostale. It sells casualwear and trend-led pieces, updated constantly to mirror what is happening on social media and the high street. As a reward or payout, it is best for recipients under 30 who care about looking current and who visit malls. It is less ideal for remote workers outside the UAE or for people who do not shop in physical stores.

The card can be loaded with any amount from AED 50 to AED 5,000, and it expires 3 months after issue. That short validity is worth planning around: if you are sending in bulk, make sure recipients know to use the card quickly, or send it just before a launch or festival when they are likely to go shopping.

Redemption is in HIS & HERS stores across the UAE, except outlet malls. The card must be used in one transaction for the full value: partial redemption is not allowed. If a recipient tries to spend part of the balance, the card cannot be reverted or reused, so they need to pick items that add up to at least the card's total value. There is no option to use it online, which limits it to people who can visit a store.

Businesses use this card through GIFQ as a payout for freelancers or creators, a reward for a young sales team, or a thank-you for customers who completed a purchase or review. It is a good fit for a UAE workforce or community that already shops at Apparel Group brands. If you are sending to people in other Gulf countries, this UAE card is not valid there: you would need a card from the relevant market.

GIFQ lets you send the card one at a time or in bulk from a dashboard, or programmatically through an API. A common flow is to upload a list of recipients and have each receive a unique card code by email, ready to redeem in a store. Because the card is a single-use, store-only voucher, it is simpler to administer than a reloadable card, but the 3-month expiry means you should send it when the timing is right.