Mastercard® eReward Virtual Account, 6-Month Expiration gift cards

The Mastercard eReward Virtual Account is a prepaid virtual card issued under the Mastercard network, designed specifically for incentive and reward programs rather than everyday consumer spending. Unlike a traditional open-loop gift card, it functions as a single-use or limited-use virtual account number that recipients can apply toward purchases anywhere Mastercard is accepted online or by phone — a broad redemption network that covers millions of U.S. merchants across retail, travel, software, and services. The 6-month expiration window is a deliberate program feature: it creates urgency that drives redemption rates higher than open-ended reward instruments, which matters to program managers tracking ROI on reward spend. The typical recipient profile is broad — salaried employees, contractors, research panel participants, or sales incentive earners — because the Mastercard network removes the friction of a merchant-specific card. For B2B buyers in HR, marketing, or operations, this product fits bulk reward deployments where recipient preferences are unknown and flexibility is the primary value. Denominations are configurable at time of purchase, and delivery is fully digital, making it operationally straightforward for teams distributing rewards at scale across the United States.