Send Michaels Gift Cards in Bulk · GIFQ

Order Michaels gift cards in bulk for US and Canadian recipients — ideal for creative employee rewards, teacher recognition, and lifestyle incentive programs.
Available in
Multiple countries
Denominations
Various denominations
Delivery
Instant
Min order (€)
10
The recipient-choice advantage

Don't ship cards. Ship choice.

When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.

Higher redemption
Recipients are 3× more likely to redeem a reward when they get to choose the brand themselves.
<5%
Lower breakage
Unused cards drop from 18% (single-brand programs) to under 5% with GIFQ's open catalog.
0
Inventory risk
Allocate, don't pre-buy. Recipients choose from the full catalog the moment they redeem — no inventory, no stranded SKUs, no expired single-brand stock on your books.
Why not buy direct from the brand?

Buying direct is fine for one card. Not 1,000.

Buying direct from the brand
Sending via GIFQ
Ordering
Manual, brand-by-brand
One platform, 5,000+ brands
Countries
Limited by the brand's program
90+ countries
Inventory
Pre-purchase risk
Pay-as-redeemed
Recipient choice
Locked to one brand
Choose from full catalog
API
Usually none
REST + webhooks + SDKs
Analytics
None
Full redemption + cohort data
Currency
One
Local for each recipient
Frequently asked questions

Questions buyers ask before ordering.

What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.

Talk to the GIFQ team →

Which countries can recipients redeem a Michaels gift card in?

Michaels gift cards are valid in the United States and Canada, where the chain operates its physical stores. Recipients can also redeem them at michaels.com, though the site serves US and Canadian addresses.

What denominations are available when ordering Michaels gift cards through GIFQ?

GIFQ offers Michaels gift cards in standard denominations typically ranging from $5 to $500. Bulk orders can mix denominations to suit tiered reward programs or varying recipient segments.

Do Michaels gift cards expire or carry inactivity fees?

Michaels gift cards do not expire and carry no inactivity fees under standard terms, making them low-risk for programs where recipients may redeem over an extended period. Always confirm current terms at point of purchase, as retailer policies can change.

Is a Michaels gift card a good fit for employee recognition programs outside major metros?

Yes — Michaels operates over 1,200 stores concentrated in suburban and mid-market areas, making it one of the more geographically accessible retail rewards for non-urban workforces. Recipients in smaller markets are more likely to have a Michaels nearby than a specialty retailer.

How does Michaels compare to general merchandise gift cards like Amazon for creative reward programs?

Michaels serves a narrower but more intentional use case: recipients who actively craft, paint, frame, or decorate will extract more value from a Michaels card than from a broad-catalog option. For reward programs targeting creative professionals, teachers, or maker communities, the category relevance can increase perceived gift value compared to a generic retailer.

Can Michaels gift cards be used for in-store classes and workshops, not just product purchases?

Michaels offers paid in-store classes across categories like painting, floral arranging, and crocheting, and gift cards can be applied toward those registrations. This makes the card useful for programs rewarding skill development or experiential engagement, not just product spending.

Michaels

Michaels is the largest arts and crafts retail chain in North America, operating over 1,200 stores across the United States and Canada, with a broad e-commerce presence at michaels.com. The company sells art supplies, framing, floral, seasonal décor, yarn, fabric, and DIY project materials, and also runs in-store classes and workshops. For B2B reward programs, Michaels gift cards appeal to a wide demographic: crafters, hobbyists, home decorators, parents buying supplies for children, teachers, and small-scale makers. The card works both in-store and online, giving recipients flexibility to browse over 100,000 SKUs. Michaels is a natural fit for employee lifestyle rewards, wellness incentive programs, and volunteer recognition — particularly for organizations with workforces spread across suburban and mid-market geographies where Michaels stores are concentrated. It also performs well in consumer research panels and customer loyalty payouts targeting households with creative interests. For HR and total-rewards teams looking to diversify beyond restaurant or general retail options, Michaels fills a distinct lifestyle niche that resonates with a segment often underserved by standard reward catalogs. Denominations are available in a range of values, and digital delivery means recipients can use them immediately.

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