My Fashion gift cards
Choose a market to check face values and redemption details.
My Fashion gift cards give recipients a choice of clothing and shoes from major Nordic fashion chains including Bik Bok, Carlings, Cubus, Dressmann, Junkyard and Volt. GIFQ offers it in Finland, Norway and Sweden.
My Fashion gift cards by market
About My Fashion
My Fashion is a multi-brand gift card from the Varner group, letting the recipient choose clothing and shoes from chains such as Bik Bok, Carlings, Junkyard, Cubus, Dressmann and Volt. The selection varies by country, but in each market it covers a broad range of styles for men, women and children, from everyday basics to trend-led pieces. Because it is not tied to a single store, it works well as a reward when you want the recipient to pick something they actually like.
GIFQ offers My Fashion in three markets: Finland, Norway and Sweden. Each market is a separate card with its own currency and issuer, so a card bought for one country cannot be redeemed in another. Finland is issued in euros, Norway in Norwegian kroner and Sweden in Swedish kronor. In all three, you can set any amount within the allowed range, for example between 50 and 2000 NOK in Norway.
A My Fashion card makes sense when you are paying or rewarding people in the Nordics and want a flexible fashion benefit rather than a specific product. It fits employee recognition, customer incentives, research participation rewards and similar programs where the recipient may be male or female, any age, and with different tastes. The same brand can serve a teenage gamer buying streetwear and a parent buying clothes for a newborn, which simplifies choosing a reward for a mixed group.
To use it through GIFQ, pick the market that matches the recipient's location. The card will be issued in that market's currency and its value will be spendable only with the participating chains in that country. For the exact amounts and expiry rules, see the individual market pages for Finland, Norway and Sweden. Expiry is two years in each market.
Sending is done from the GIFQ dashboard for a whole list of recipients at once, or one code at a time through the API. That setup suits businesses running research panels, paying affiliates or creators, or rewarding employees across the Nordic region, since you can issue different market cards from the same account without handling separate contracts with each retailer.
Choose the card’s market first
This is the brand’s overview page. The options above are products for different markets; open one to review the details that apply to your order.
Start with where it will be redeemed
Choose the option for the country where the card will be used. Each listing has its own redemption coverage, making it easier to find the right product for recipients in different markets.
Compare values and conditions
Currencies, denominations and terms can differ between products from the same brand. Review each market page and its instructions before deciding your selection or calculating the program budget.
Organize orders by product
For a program covering several countries, prepare the product, market, value and quantity needed for each group. Confirm your account pricing and delivery flow before moving from a test to a larger order.
Decide who chooses the brand
With a direct order, your business selects the card. If you would rather let each recipient choose, explore recipient-choice payouts and confirm the products supported for your program.
Frequently asked questions
Which countries can I send My Fashion gift cards to with GIFQ?
GIFQ offers My Fashion in Finland, Norway and Sweden. Each country has its own card, issued in the local currency: EUR, NOK or SEK.
Can a My Fashion card bought for Norway be used in Sweden?
No. The cards are not interchangeable. A My Fashion card purchased for Norway can only be redeemed with the participating chains in Norway, and the same applies to the Finland and Sweden versions.
How do I choose the right market for a recipient?
Based on where the recipient lives. The card must be purchased in the market that matches the recipient's country, because the currency and participating stores differ. For example, a recipient in Finland needs the Finland card, issued in euros.
What amounts can I load onto a My Fashion card?
You can set any amount within the market-specific range. In Finland that is 10 to 200 EUR, in Norway 50 to 2000 NOK, and in Sweden 50 to 2000 SEK. For more details, see the specific market page.
Does My Fashion work as a payout for research participants or affiliates?
Yes. My Fashion is a practical payout for people in the Nordics because it offers clothing and shoes for all ages and genders. Through GIFQ you can issue codes in bulk for participant lists or one by one via the API for affiliate rewards.
Can I send My Fashion cards in bulk through GIFQ?
Yes. From the GIFQ dashboard you can upload a list of recipients and send multiple codes at once, choosing the appropriate market for each country. Alternatively, you can send one code at a time through the API.
Send My Fashion at scale
Order gift cards in bulk from the dashboard or connect through the API. Talk to us about pricing and the markets your program needs.