My Fashion gift cards

My Fashion is a multi-brand gift card from the Varner group, letting the recipient choose clothing and shoes from chains such as Bik Bok, Carlings, Junkyard, Cubus, Dressmann and Volt. The selection varies by country, but in each market it covers a broad range of styles for men, women and children, from everyday basics to trend-led pieces. Because it is not tied to a single store, it works well as a reward when you want the recipient to pick something they actually like.

GIFQ offers My Fashion in three markets: Finland, Norway and Sweden. Each market is a separate card with its own currency and issuer, so a card bought for one country cannot be redeemed in another. Finland is issued in euros, Norway in Norwegian kroner and Sweden in Swedish kronor. In all three, you can set any amount within the allowed range, for example between 50 and 2000 NOK in Norway.

A My Fashion card makes sense when you are paying or rewarding people in the Nordics and want a flexible fashion benefit rather than a specific product. It fits employee recognition, customer incentives, research participation rewards and similar programs where the recipient may be male or female, any age, and with different tastes. The same brand can serve a teenage gamer buying streetwear and a parent buying clothes for a newborn, which simplifies choosing a reward for a mixed group.

To use it through GIFQ, pick the market that matches the recipient's location. The card will be issued in that market's currency and its value will be spendable only with the participating chains in that country. For the exact amounts and expiry rules, see the individual market pages for Finland, Norway and Sweden. Expiry is two years in each market.

Sending is done from the GIFQ dashboard for a whole list of recipients at once, or one code at a time through the API. That setup suits businesses running research panels, paying affiliates or creators, or rewarding employees across the Nordic region, since you can issue different market cards from the same account without handling separate contracts with each retailer.