REI gift cards

REI (Recreational Equipment, Inc.) is a consumer outdoor retailer and consumer cooperative founded in 1938, headquartered in Kent, Washington. It sells gear, apparel, and footwear for hiking, climbing, cycling, camping, paddling, and skiing, and operates more than 180 stores across the United States alongside a large e-commerce catalog. REI also runs an outdoor experiences business offering guided trips and skills classes. For B2B buyers, REI gift cards work well in several reward contexts: employee wellness programs tied to physical activity, sustainability-focused recognition initiatives, sales incentives for teams in industries where an active lifestyle skews high, and research panel payments where recipients value experiential spending over retail cash equivalents. The typical recipient is an adult in the US who spends time outdoors recreationally or aspires to—a profile that maps well onto engineering, healthcare, field sales, and tech workforces. Cards are issued as digital delivery or physical format, with denominations from $15 to $1,000, giving senders flexibility for both small-batch thank-you rewards and higher-value milestone payouts. REI's co-op structure and environmental advocacy also give the brand a reputational alignment that resonates in corporate cultures with stated ESG or wellness priorities.