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When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →The card is redeemable across all participating Landmark Group brands in the UAE, including Centrepoint, Home Centre, Babyshop, Splash, and other group-owned retail and dining outlets. The full, current list of participating brands and locations is published on the Shukran Brand Listings page. Confirming live participation before a large issuance is advisable, as brand rosters can change.
Yes — recipients can use the card at physical Landmark Group stores across the UAE or through participating online channels. This dual-redemption option is useful for corporate programs that include both office-based and remote or field employees. Redemption instructions are delivered with the eGift Card itself.
Cards carry a 12-month validity from the date of issue. For HR and finance teams, this is a practical window for milestone or quarterly reward programs without creating large volumes of unredeemed, expired cards. Communicating the expiry date clearly to recipients at the point of delivery is recommended.
The card is currently available in AE (United Arab Emirates) only on GIFQ. Recipients based in other Gulf markets — Bahrain, Kuwait, Qatar, or Saudi Arabia — cannot redeem this card at this time. Teams with regionally distributed workforces should evaluate country-specific alternatives for non-UAE recipients.
A Shukran card covers six retail categories — apparel, footwear, beauty, home, toys, and dining — across multiple Landmark brands, whereas a single-brand card locks recipients into one retailer. For diverse employee demographics in the UAE, multi-brand coverage typically drives higher satisfaction and redemption rates. If your workforce skews heavily toward one specific Landmark brand, a branded card for that retailer may be more targeted.
The card fits UAE-based employee recognition, long-service awards, sales incentive programs, and contractor or gig-worker payouts where recipients value retail flexibility. It is also suitable for consumer research panels or customer loyalty top-ups where participants are UAE residents. The multi-category redemption network reduces the risk of recipients finding the reward irrelevant to their lifestyle.
Shukran is the loyalty and gift card program of the Landmark Group, one of the Middle East's largest retail conglomerates. The Shukran eGift Card is accepted across all participating Landmark Group brands in the UAE, covering apparel, footwear, beauty and personal care, home furnishings, toys, and dining — giving recipients a wide range of spending choices under one card. For HR and rewards teams operating in the UAE, that breadth matters: a single gift card denomination works for employees with very different preferences, removing the guesswork of brand-specific rewards. Recipients can redeem in-store or online, which suits both desk-based and field-based workforces. The typical recipient profile is a UAE-resident employee, contractor, or sales-channel partner who shops at Landmark brands such as Centrepoint, Home Centre, Babyshop, or Splash. Cards carry a 12-month validity window from issue, giving recipients enough time to plan their purchase without the program team needing to chase redemptions. For companies running high-volume incentive programs, milestone awards, or recognition campaigns in the UAE, Shukran gift cards offer consolidated purchasing with multi-category retail reach across a well-established regional retail group.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.