Skip to content
All brands

Sports Direct UAE gift cards

Redeemable in United Arab Emirates
Ask about pricing

For bulk gift card orders and API delivery.

Sports Direct UAE gift card for in-store purchases at UAE stores, available in AED. A practical reward for sportswear, footwear, and equipment.

Product details

Available face values

AED 100 to 1,500

Currency
AED
Delivery
Digital

About Sports Direct UAE

Sports Direct is a major sports retailer in the UAE, stocking brands like Nike, Adidas, Under Armour, and Puma, plus its own lines like Everlast, Lonsdale, and Slazenger. A gift card here works well for rewarding staff, thanking customers, or paying research participants who are active or need sports gear. The UAE card is for in-store purchases only at GMG’s Sports Direct stores across the Emirates.

You can load any amount from 100 AED to 1500 AED. If you need to reward a large team or send many payouts, you can set individual amounts per recipient, which gives you control over each payout.

The card is valid for 12 months from activation. Any balance left after that expires, so it’s best for recipients who can visit a Sports Direct store within a year. The card can be used across multiple purchases until the balance is gone, but it cannot be refunded, transferred, or exchanged for cash.

To use the card, the recipient presents it to the cashier before paying. It works like cash for any in-store items, including sale goods, but cannot be used online. That makes it less suitable for people who live far from a store or prefer shopping online.

This card only works at Sports Direct stores in the UAE. There are separate cards for Australia and the United Kingdom, and they are not interchangeable. Through GIFQ you can send the UAE card to many people at once from the dashboard, or issue it one by one via the API for automated rewards and payouts.

If your recipients include fitness enthusiasts, parents buying sports kit for kids, or staff who appreciate practical gear, this card is a straightforward choice. Just keep in mind the in-store requirement and the one-year expiry when deciding if it fits your audience.

From product selection to delivery

For a direct order, your business chooses this product, its value and the quantity. Review the card details alongside the recipient’s needs before including it in a bulk order or an integration.

  1. Check the market and value

    The card details show the values and currency for this product. Use those to choose an amount that fits your budget and the recipient’s market. For a different country, explore the brand’s other market listings.

  2. Prepare the recipient’s instructions

    Use the brand’s instructions to prepare a clear handover to the recipient, including any account or redemption-channel requirements. Ask our team about expiry if it is not listed, then include that information with the reward.

  3. Choose direct ordering or recipient choice

    If you need this particular card, order the selected product and value through the dashboard or API. If you want the person to choose the brand, confirm the options available for that payout before presenting the selection.

  4. Start with a small order

    Test the flow with a small order and keep its reference. Check the status before repeating a request that appears delayed. In an integration, connect the GIFQ order to your own record so your team can follow up on delivery questions.

Frequently asked questions

Where can the Sports Direct UAE gift card be used?

It can only be used in-store at GMG’s Sports Direct stores in the United Arab Emirates. It is not valid online, at Sports Direct stores outside the UAE, or at any other retailer.

What amounts can I put on the card?

You can load any amount from 100 AED to 1500 AED, including round figures or exact amounts within that range.

When does the card expire?

The card is valid for 12 months from activation. After that, any unused balance is forfeited.

Can the recipient use part of the balance and keep the rest?

Yes. The card can be used for multiple purchases. Any remaining balance after a purchase stays on the card for future in-store purchases until expiry or the balance reaches zero.

Is this card good for paying out earnings or incentives?

It suits payouts to people in the UAE who can visit a Sports Direct store. Through GIFQ you can send it in bulk from the dashboard or automatically via API, but note it’s only for in-store spending.

Can this card be used on the Sports Direct UK or Australia websites?

No. The UAE card works only at Sports Direct stores in the UAE. Cards issued for the UK and Australia are separate and not interchangeable.

Send Sports Direct UAE at scale

Order gift cards in bulk from the dashboard or connect through the API. Talk to us about pricing and the markets your program needs.

Talk to our team