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Thalia gift cards

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Choose a market to check face values and redemption details.

Thalia gift cards from GIFQ let you reward readers in Austria and Germany. Accepted at bookstores and online, they're a natural fit for employee incentives or customer rewards in both countries.

Thalia gift cards by market

About Thalia

Thalia is a major bookseller in German-speaking Europe, known for its wide range of books, e-books, and audiobooks, sold both online and in physical stores. A Thalia gift card gives the recipient the freedom to choose their next read, whether that is a novel, a cookbook, or an audiobook. For businesses paying or rewarding people in Austria or Germany, it works well as a perk for employees, a thank-you for customers, or an incentive for research participants.

GIFQ offers Thalia gift cards in two markets: Austria and Germany. Each market is its own card with its own currency, amounts, and expiry. A card for Austria is not redeemable in Germany, and the other way around. Amounts are set per market: in Austria you can send 5, 10, 20, or 25 euros, while in Germany the options are 5, 10, 15, 20, 25, 44, or 50 euros. German cards are valid for three years from purchase; Austrian cards have no stated expiry. The market pages list all amounts and any redemption conditions.

To choose the right market for a recipient, look at where they are based. If they live or work in Austria, send the Austrian card, which is accepted in Austrian Thalia stores and at thalia.at. If they are in Germany, send the German card, redeemable in German stores and at thalia.de. Thalia cards are tied to one country, so there is no need to worry about currency conversion or cross-border use.

Through GIFQ, you can send Thalia cards as payouts or rewards to people in Austria and Germany in the local currency. Use the dashboard to send many cards at once, for example as employee bonuses or customer rewards, or use the API to send a single card when someone completes an engagement or reaches an affiliate threshold. Because each market is separate, you can run campaigns in both countries from one place while keeping each recipient on their local card.

Thalia makes sense for any business that wants to reward people in Austria or Germany with something tangible and personal. It is especially fitting for organizations in publishing, education, or media, but it works anywhere that employees or customers appreciate a good book. The card can be used for a wide range of products in-store and online, giving recipients flexibility without cash.

Choose the card’s market first

This is the brand’s overview page. The options above are products for different markets; open one to review the details that apply to your order.

  1. Start with where it will be redeemed

    Choose the option for the country where the card will be used. Each listing has its own redemption coverage, making it easier to find the right product for recipients in different markets.

  2. Compare values and conditions

    Currencies, denominations and terms can differ between products from the same brand. Review each market page and its instructions before deciding your selection or calculating the program budget.

  3. Organize orders by product

    For a program covering several countries, prepare the product, market, value and quantity needed for each group. Confirm your account pricing and delivery flow before moving from a test to a larger order.

  4. Decide who chooses the brand

    With a direct order, your business selects the card. If you would rather let each recipient choose, explore recipient-choice payouts and confirm the products supported for your program.

Frequently asked questions

In which countries is the Thalia gift card available through GIFQ?

GIFQ offers Thalia gift cards in Austria and Germany. Each country has its own card with its own currency, amounts, and expiry.

Can a Thalia card bought for Austria be used in Germany?

No. A Thalia Austria card is only redeemable in Austrian Thalia stores and at thalia.at. A Thalia Germany card is only redeemable in German stores and at thalia.de.

How do I know which market to choose for a recipient?

Choose the market based on where the recipient lives or works. If they are in Austria, select Thalia Austria. If they are in Germany, select Thalia Germany. The card can only be used in that country.

What amounts can I send, and when do the cards expire?

In Austria, cards are available in amounts of 5, 10, 20, or 25 euros, with no stated expiry. In Germany, cards are available in 5, 10, 15, 20, 25, 44, or 50 euros and are valid for three years from purchase.

What kinds of recipients is a Thalia card good for?

Thalia cards are a good fit for employees, customers, research participants, or anyone who enjoys reading. They are particularly relevant for businesses in publishing, education, or media, but work for any audience in Austria or Germany.

Can I send Thalia cards in bulk or as individual payouts through GIFQ?

Yes. You can send many Thalia cards at once from the GIFQ dashboard, for example as employee bonuses or customer rewards, or send a single card through the API when a specific event occurs.

Send Thalia at scale

Order gift cards in bulk from the dashboard or connect through the API. Talk to us about pricing and the markets your program needs.

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