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Thalia gift cards

Thalia gift cards from GIFQ let you reward readers in Austria and Germany. Accepted at bookstores and online, they're a natural fit for employee incentives or customer rewards in both countries.

Thalia gift cards by market

About Thalia

Thalia is a major bookseller in German-speaking Europe, known for its wide range of books, e-books, and audiobooks, sold both online and in physical stores. A Thalia gift card gives the recipient the freedom to choose their next read, whether that is a novel, a cookbook, or an audiobook. For businesses paying or rewarding people in Austria or Germany, it works well as a perk for employees, a thank-you for customers, or an incentive for research participants.

GIFQ offers Thalia gift cards in two markets: Austria and Germany. Each market is its own card with its own currency, amounts, and expiry. A card for Austria is not redeemable in Germany, and the other way around. Amounts are set per market: in Austria you can send 5, 10, 20, or 25 euros, while in Germany the options are 5, 10, 15, 20, 25, 44, or 50 euros. German cards are valid for three years from purchase; Austrian cards have no stated expiry. The market pages list all amounts and any redemption conditions.

To choose the right market for a recipient, look at where they are based. If they live or work in Austria, send the Austrian card, which is accepted in Austrian Thalia stores and at thalia.at. If they are in Germany, send the German card, redeemable in German stores and at thalia.de. Thalia cards are tied to one country, so there is no need to worry about currency conversion or cross-border use.

Through GIFQ, you can send Thalia cards as payouts or rewards to people in Austria and Germany in the local currency. Use the dashboard to send many cards at once, for example as employee bonuses or customer rewards, or use the API to send a single card when someone completes an engagement or reaches an affiliate threshold. Because each market is separate, you can run campaigns in both countries from one place while keeping each recipient on their local card.

Thalia makes sense for any business that wants to reward people in Austria or Germany with something tangible and personal. It is especially fitting for organizations in publishing, education, or media, but it works anywhere that employees or customers appreciate a good book. The card can be used for a wide range of products in-store and online, giving recipients flexibility without cash.

Frequently asked questions

Send Thalia at scale

In bulk from the dashboard, or through one API call. Same catalog either way.

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