The AFL Store Australia gift cards
For bulk gift card orders and API delivery.
The AFL Store gift cards let Australian footy fans buy official AFL merchandise online or in stores across VIC, SA and WA. Denominated in AUD, they work well for rewarding local teams and customer incentives.
Product details
Redeemable in
- Available face values
- AUD
- 20
- 25
- 30
- 50
- 75
- 100
- 150
- 200
- 250
- 300
- 500
- Currency
- AUD
- Delivery
- Digital
- Expiry
- 3 Years
About The AFL Store Australia
For a workplace in Melbourne or a research panel spread across Perth, Adelaide and regional Victoria, The AFL Store card is a payout that speaks the local language: footy. It can only be spent on AFL licensed gear, so it makes most sense when you know the recipient follows the game. If you are paying out earnings to a national Australian audience, a good share of them will find a use for it, but it is not a general-purpose shopping card.
The card is issued in Australian dollars with fixed values of 20, 25, 30, 50, 75, 100, 150, 200, 250, 300 and 500. It expires three years from issue. Recipients can use it online at theaflstore.com.au or in AFL Stores in Victoria, South Australia and Western Australia, with the exception of the Ballarat and Traralgon locations.
Practically, the card works like cash at The AFL Store. It cannot be exchanged for cash or used to pay off accounts, and it will not buy match day tickets. If a purchase is smaller than the card balance, no change is given; the remaining amount stays on the card for next time. A recipient who loses the card loses the value, so telling people to treat it like a ticket in their wallet is worth doing.
Through GIFQ you can send The AFL Store cards in bulk from the dashboard or one at a time via the API. Common uses fit the brand: a quarterly reward for a sales team in an AFL-mad city, a thank-you to customers who completed a long questionnaire, or a payout to creators and affiliates who are footy fans. Because the card is tied to one retailer, it works best when you know something about the recipient's interests rather than as a blanket reward for an unknown audience.
This card is for Australia only and is not interchangeable with any overseas AFL merchandise stores. If you are paying people outside Australia, you will need a different card.
From product selection to delivery
For a direct order, your business chooses this product, its value and the quantity. Review the card details alongside the recipient’s needs before including it in a bulk order or an integration.
Check the market and value
The card details show the values and currency for this product. Use those to choose an amount that fits your budget and the recipient’s market. For a different country, explore the brand’s other market listings.
Prepare the recipient’s instructions
Review the expiry information shown and the brand’s instructions. Check whether redemption requires an account or a particular channel. Deliver those instructions with the reward so the recipient knows how to use it.
Choose direct ordering or recipient choice
If you need this particular card, order the selected product and value through the dashboard or API. If you want the person to choose the brand, confirm the options available for that payout before presenting the selection.
Start with a small order
Test the flow with a small order and keep its reference. Check the status before repeating a request that appears delayed. In an integration, connect the GIFQ order to your own record so your team can follow up on delivery questions.
Frequently asked questions
Where can the card be used?
Online at theaflstore.com.au and in AFL Store locations in Victoria, South Australia and Western Australia, excluding the Ballarat and Traralgon stores.
What amounts can I send?
Fixed amounts of 20, 25, 30, 50, 75, 100, 150, 200, 250, 300 and 500 Australian dollars.
Does the card expire?
Yes, the card expires three years from the date of issue. The available balance must be used before that date.
Can the card be used for match tickets or cash?
No. It is redeemable only for merchandise online or in store, not for cash, payment of accounts or match day tickets. Other exclusions may apply.
How does a recipient redeem it?
They enter the card details at checkout online or present the card in a participating store. If a purchase costs less than the balance, the remaining value stays on the card for future purchases.
Can I send these in bulk via GIFQ?
Yes. You can order multiple cards through the dashboard or automate delivery through the API, useful for paying out earnings, rewarding teams or thanking customers in Australia.
Send The AFL Store Australia at scale
Order gift cards in bulk from the dashboard or connect through the API. Talk to us about pricing and the markets your program needs.