Tous les Jours gift cards

Tous les Jours is a French-inspired bakery and café chain founded in South Korea in 1997 by CJ Foodville. It operates several hundred locations across South Korea and has expanded into Southeast Asia, with a notable presence in Indonesia, Vietnam, and the United States. The brand positions itself around freshly baked artisan breads, pastries, cakes, and café beverages, drawing a customer base that spans working professionals, students, and families who treat visits as a regular lifestyle habit rather than an occasional indulgence. For B2B buyers, Tous les Jours gift cards work well in programs where the reward needs to feel personal and everyday-useful rather than aspirational. They are particularly effective for employee recognition in office-heavy markets like Seoul, where a coffee-and-pastry run is a common mid-day ritual. HR and operations teams running micro-incentive schemes — survey completions, safety milestones, attendance recognition — find the accessible price points practical for high-volume distribution. Marketing teams in South Korea and Indonesia have used them as consumer promotion prizes where the redemption friction is low and brand sentiment around the reward is positive. Recipients are typically urban, younger-to-mid-career professionals who already visit the chain with regularity, making redemption rates reliably high.