Unimarc, Mayorista 10, Super 10 and Alvi gift cards

Unimarc, Mayorista 10, Super 10, and Alvi are all supermarket banners operated by SMU, one of Chile's largest food retail groups. Unimarc is the consumer-facing supermarket chain with hundreds of locations across Chile, catering to everyday grocery shoppers. Alvi operates as a wholesale-format store serving small businesses, restaurants, and bulk buyers, while Mayorista 10 and Super 10 round out SMU's value and neighborhood-format offerings. Together, these four banners cover a wide range of Chilean consumers, from urban professionals doing weekly shops to small business owners sourcing supplies in volume. For B2B reward programs, a single gift card accepted across all four SMU banners delivers broad recipient utility — groceries are a universally valued reward category with near-100% redemption motivation. The recipient profile skews Chilean employees, contractors, survey respondents, or sales incentive recipients who spend on food and household essentials regularly. One critical operational detail: redemption requires a printed physical coupon, meaning digital delivery workflows must include a clear print instruction to recipients. HR and operations teams sending rewards to Chilean workforces will find these cards practical and widely appreciated given SMU's national store footprint.