Viu gift cards

Viu is a subscription-based video streaming platform operated by PCCW Media, headquartered in Hong Kong and active across Southeast Asia, the Middle East, and select other markets. The platform specializes in Asian content — particularly Korean dramas, variety shows, and local-language originals — and competes directly with Netflix and Disney+ in markets where Korean and regional content drives subscriber preference. Viu operates on a freemium model: free ad-supported viewing sits alongside a premium paid tier that unlocks HD quality, offline downloads, and early episode access. For B2B buyers, Viu gift cards function as subscription credits, making them practical for employee recognition programs, customer loyalty campaigns, market research participant incentives, and youth-oriented brand activations. The typical recipient skews younger — 18 to 35 — with strong interest in Korean pop culture, local dramas, and entertainment that is either unavailable or expensive on Western-centric platforms. Core B2B markets include the Philippines, Indonesia, Malaysia, Hong Kong, Singapore, and parts of the Middle East and Turkey. Companies in FMCG, telco, financial services, and consumer tech tend to find the strongest audience alignment when using Viu as a reward currency in these regions.