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Mercatò Italy gift cards

GroceriesRedeemable in Italy
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For bulk gift card orders and API delivery.

Mercatò's Regalò gift card is a EUR-denominated grocery card for Italy, redeemable at Mercatò Superstore, Local and Big stores. A practical way for businesses to cover everyday food shopping.

Product details

Redeemable in

Available face values
EUR
  • 10
  • 25
  • 50
  • 100
Currency
EUR
Delivery
Digital
Expiry
18 months

About Mercatò Italy

Mercatò is a well-known Italian grocery chain operating supermarkets and hypermarkets across the country, particularly strong in Piedmont and neighbouring regions. Its Regalò gift card works at Mercatò Superstore, Mercatò Local and Mercatò Big, covering a broad spread of store formats from large out-of-town hypermarkets to smaller local shops. For a business sending value to people in Italy, this card puts money towards everyday essentials, which makes it a dependable choice when the goal is practical support rather than a treat.

The card is issued in euros with four fixed denominations: €10, €25, €50 and €100. It is valid for 18 months from activation, after which any remaining balance can no longer be used. Credit can be spent across multiple purchases until it runs out, so a recipient can do a full weekly shop or pick up a few items on separate visits.

Redeeming the card is straightforward in store. The recipient shows the barcode on a smartphone at the checkout, or prints the PDF and presents it to the cashier. The card can only be used at physical Mercatò locations and cannot be spent online, which is worth checking if your recipients are spread across areas without a convenient store nearby.

Through GIFQ you can send Mercatò cards individually or in bulk from the dashboard, or via the API when payouts need to happen automatically. This suits several Italian use cases: paying research participants in euros, recognising employees with a grocery top-up, thanking customers after a purchase, or compensating freelancers who would rather have food shopping covered than another generic voucher.

The card is for use in Italy only at the three Mercatò store formats mentioned above. It is not redeemable online and cannot be exchanged for cash. Before ordering in volume, confirm that your recipients can reach a participating store, especially if they are based in southern Italy where the chain's presence is thinner.

From product selection to delivery

For a direct order, your business chooses this product, its value and the quantity. Review the card details alongside the recipient’s needs before including it in a bulk order or an integration.

  1. Check the market and value

    The card details show the values and currency for this product. Use those to choose an amount that fits your budget and the recipient’s market. For a different country, explore the brand’s other market listings.

  2. Prepare the recipient’s instructions

    Review the expiry information shown and the brand’s instructions. Check whether redemption requires an account or a particular channel. Deliver those instructions with the reward so the recipient knows how to use it.

  3. Choose direct ordering or recipient choice

    If you need this particular card, order the selected product and value through the dashboard or API. If you want the person to choose the brand, confirm the options available for that payout before presenting the selection.

  4. Start with a small order

    Test the flow with a small order and keep its reference. Check the status before repeating a request that appears delayed. In an integration, connect the GIFQ order to your own record so your team can follow up on delivery questions.

Frequently asked questions

Where can the Mercatò gift card be used?

The card can be used at Mercatò Superstore, Mercatò Local and Mercatò Big stores in Italy. It cannot be used for online purchases, since Mercatò does not operate an e-commerce service for this card.

What amounts are available for the Mercatò gift card?

The card comes in four fixed euro values: €10, €25, €50 and €100. Partial balances can be kept on the card and used for later purchases, as long as the card is still within its validity period.

How long is the Mercatò gift card valid?

The card is valid for 18 months from activation. Once it expires, the remaining balance can no longer be used, so recipients should spend it within that time.

How does a recipient redeem the Mercatò gift card in store?

At the checkout, recipients show the barcode on their smartphone or present a printed PDF of the card. The cashier scans it and deducts the purchase amount from the available credit.

Can I send Mercatò gift cards in bulk through GIFQ for payouts?

Yes, GIFQ lets you order Mercatò cards individually or in bulk from the dashboard, and you can automate sending via the API. This works for employee rewards, research incentives or customer thank-you programmes in Italy.

Is the Mercatò gift card suitable for recipients outside Italy?

No, the card is only valid in Mercatò stores in Italy and the balance is in euros. It is not accepted in other countries, so you should only send it to people who can shop at a participating Italian store.

Send Mercatò Italy at scale

Order gift cards in bulk from the dashboard or connect through the API. Talk to us about pricing and the markets your program needs.

Talk to our team