Penny gift cards
Choose a market to check face values and redemption details.
Penny gift cards let you give groceries to employees, customers, or partners in Germany and Italy. GIFQ offers cards for Penny stores in both countries, useful for grocery rewards or payouts.
Penny gift cards by market
About Penny
Penny is a discount grocery chain known for fresh food, household goods, and low prices. It is part of the REWE Group and has a strong presence in Germany, where it operates over 2,200 stores. In Italy, Penny also runs supermarkets, making it a familiar name for everyday shopping in both countries. Sending a Penny gift card gives recipients a practical way to cover groceries, which makes it a fitting reward or payout when the goal is to help with essentials.
GIFQ offers Penny gift cards in two separate markets: Germany and Italy. Both cards are denominated in euros, but they are not interchangeable. A card for PENNY Germany works only in German Penny stores, and a card for Penny. Italy works only in Italian Penny stores. Each market has its own available amounts and expiry rules. The German card comes in fixed values of 5, 10, 20, and 50 EUR and does not expire. The Italian card comes in fixed values of 25, 50, and 100 EUR and expires one year after purchase.
The right market depends on where the recipient will shop. If they live in Germany or can easily visit a Penny store there, choose the German card. If they are in Italy, choose the Italian card. The card is tied to the country at issuance, so there is no need for the recipient to select a country later. For teams or customer bases spread across both countries, you can send the appropriate market to each person from the same GIFQ account.
Businesses commonly use Penny cards through GIFQ to pay research participants, reimburse small expenses, or offer a grocery reward as part of an employee recognition program. Because Penny is a discount supermarket, the card stretches further for everyday items. It is also a sensible option for affiliate or creator payouts when the recipient prefers a practical benefit over cash. Cards can be sent in bulk from the dashboard or one at a time through the API, in either market.
Before sending, check the market page for the exact amounts and terms, since these differ between Germany and Italy. This page gives the overview; the individual market pages list the fixed values and any expiry details you need for budgeting and recipient communication.
Choose the card’s market first
This is the brand’s overview page. The options above are products for different markets; open one to review the details that apply to your order.
Start with where it will be redeemed
Choose the option for the country where the card will be used. Each listing has its own redemption coverage, making it easier to find the right product for recipients in different markets.
Compare values and conditions
Currencies, denominations and terms can differ between products from the same brand. Review each market page and its instructions before deciding your selection or calculating the program budget.
Organize orders by product
For a program covering several countries, prepare the product, market, value and quantity needed for each group. Confirm your account pricing and delivery flow before moving from a test to a larger order.
Decide who chooses the brand
With a direct order, your business selects the card. If you would rather let each recipient choose, explore recipient-choice payouts and confirm the products supported for your program.
Frequently asked questions
Which countries can I send Penny gift cards to through GIFQ?
GIFQ offers Penny gift cards for Germany and Italy. The German card is for PENNY stores in Germany, and the Italian card is for Penny stores in Italy. You choose the market when placing your order.
Can a Penny gift card from one country be used in the other?
No. Penny gift cards are market-specific. A card issued for Germany works only in German Penny stores, and a card issued for Italy works only in Italian Penny stores. They are not interchangeable.
How do I choose the right market for a recipient?
Choose the market based on where the recipient will shop. If they are in Germany or will shop at a Penny store in Germany, select the German card. If they are in Italy or will shop at a Penny store in Italy, select the Italian card.
Where can I find the available amounts and expiry rules?
The amounts and expiry differ by market. Check the PENNY Germany page for German card values and the Penny. Italy page for Italian card values. For example, the German card has fixed values from 5 to 50 EUR, while the Italian card has fixed values from 25 to 100 EUR and expires after one year.
What kinds of recipients are Penny gift cards good for?
Penny cards suit recipients who would appreciate help with groceries, such as employees receiving a small reward, research participants, or partners in need of everyday essentials. They are a practical alternative to cash.
Can I send Penny gift cards in bulk or as payouts through GIFQ?
Yes. You can send Penny gift cards in bulk from the dashboard or one at a time through the API. This works for both Germany and Italy, allowing you to pay or reward people in either country using the same GIFQ account.
Send Penny at scale
Order gift cards in bulk from the dashboard or connect through the API. Talk to us about pricing and the markets your program needs.