GIFQ Issue· For brands without a gift card
Launch your own gift card without building one
Your customers keep asking whether you do gift cards. You don't, because the honest version of a gift card is a payments product — issuing, balances, half-spent cards, and rules about holding money that belongs to someone else. We build and run that part. Your name goes on the front.
The card, the redemption flow, the ledger
Sold through the GIFQ network from day one
Nothing for your team to maintain
Already running on GIFQ
Everyone wants a gift card. Almost nobody wants to build one
It looks like a voucher and turns into a payments product about a week in. You're issuing balances, handling someone who spent €14 of a €25 card, tracking money you owe a customer who might reappear in three years, and meeting the rules that come with holding value on someone else's behalf.
That's a serious engineering and compliance project for something most brands wanted as a sales channel — not as a system somebody now owns forever.
How it works
1
We build the card
The card itself, the page your customer redeems it on, and the balance tracking underneath — set up for your brand rather than assembled from scratch by your team.
2
It looks like yours, because it is
Your name, your design, your redemption flow. Customers are buying your gift card, not a white-label one with your logo dropped on top.
3
We keep the books
Issuing, balances, partial redemptions, what's still outstanding, and the compliance that comes with holding value. This is the part you were dreading, and it's the part we do.
4
And it has somewhere to sell
Your own channels, plus the marketplaces and reward programmes already running on GIFQ.
What a gift card is actually worth to you
Paid now, redeemed later
Gift cards get bought up front and spent later, usually by someone who spends more than the card was worth and sometimes by someone who never spends it at all. That's why the channel is worth having even if you never planned to build one.
The compliance is ours
Holding money on someone else's behalf carries real obligations. We carry them, which keeps your legal team out of a conversation they'd rather not have and your engineers out of a system they'd rather not own.
It's your card, not a template
Your brand on the card and through the redemption flow. We're the plumbing. Nobody buying it needs to know we're involved.
It launches with channels attached
Building the card is half the job; having somewhere to sell it is the other half. Being in the network means it has both on the day it goes live.
See all 5,000+ brands first
Before you talk to anyone, check we actually carry what your people want — including in the markets you care about. We'll send the full catalog over.
Questions we get asked
The rest of the platform
Every line runs on the same catalog, balance, and ledger, so adding another one later doesn't mean starting over.
Tell us what you'd want on the card
Your markets, your design, and how you'd want customers to redeem it. We'll come back with what it takes and how long, honestly.