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When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →Redemption requires a mainland China Alipay or Taobao/Tmall account, so this card is suited exclusively for recipients based in mainland China. Recipients in Hong Kong, Macau, Taiwan, or outside Greater China cannot redeem it through standard account flows.
The card applies to purchases within the Tmall Supermarket storefront, covering groceries, packaged foods, beverages, household cleaning products, personal care items, and imported goods. It does not extend to third-party merchant listings on the broader Tmall marketplace.
Gift card validity periods in China's e-commerce market are typically set at one to three years from issuance, though the specific window depends on the denomination and batch issued. GIFQ recommends confirming the expiry date on the card code before distributing to recipients, especially for long-cycle reward programs.
Alipay balance cards give broader spend flexibility, while Tmall Supermarket cards are deliberately scoped to daily necessities — which some HR and finance teams prefer because it aligns with welfare and benefit policies that restrict cash-equivalent payouts. The restricted scope can also reduce compliance concerns in regulated industries.
Tmall Supermarket gift cards are commonly available in fixed CNY denominations suited to everyday grocery spend. GIFQ can confirm the specific denominations and minimum order quantities available at the time of your purchase request through the platform dashboard.
GIFQ delivers digital codes via API or bulk CSV, allowing your HR or ops team to distribute codes directly through your existing communication tools — email, HRIS, or internal portals — without any physical card production or local logistics. This is particularly practical when rewarding remote employees or contractors across multiple Chinese cities simultaneously.
Tmall Supermarket (天猫超市) is Alibaba's dedicated online grocery and daily-essentials storefront operating within the Tmall platform. It serves hundreds of millions of consumers across China, offering food, beverages, household goods, personal care products, and imported items with same-day or next-day delivery in major cities. For B2B reward programs targeting Chinese recipients, Tmall Supermarket gift cards carry immediate practical value — recipients spend them on everyday necessities rather than discretionary luxuries, which increases perceived value and redemption rates. This makes the card a strong fit for employee welfare programs, contractor payouts, consumer research panel incentives, and customer loyalty rewards directed at mainland China audiences. The typical recipient is an urban or semi-urban Chinese consumer aged 25–45 who already shops on Alibaba platforms regularly and has an active Alipay or Taobao account for redemption. HR teams running benefits programs in China-based offices, or multinational companies compensating Chinese freelancers and remote staff, find this card practical because it requires no bank transfer, no currency conversion, and no physical logistics. Redemption is completed digitally through the Tmall app or website, making fulfillment instant at scale.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
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Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.
