Send AU Pay Gift Cards in Bulk · GIFQ

Distribute AU Pay gift cards to Japan-based employees or contractors—accepted at 3.9M+ locations, delivered digitally via GIFQ.
Available in
Multiple countries
Denominations
Various denominations
Delivery
Instant
Min order (€)
10
The recipient-choice advantage

Don't ship cards. Ship choice.

When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.

Higher redemption
Recipients are 3× more likely to redeem a reward when they get to choose the brand themselves.
<5%
Lower breakage
Unused cards drop from 18% (single-brand programs) to under 5% with GIFQ's open catalog.
0
Inventory risk
Allocate, don't pre-buy. Recipients choose from the full catalog the moment they redeem — no inventory, no stranded SKUs, no expired single-brand stock on your books.
Why not buy direct from the brand?

Buying direct is fine for one card. Not 1,000.

Buying direct from the brand
Sending via GIFQ
Ordering
Manual, brand-by-brand
One platform, 5,000+ brands
Countries
Limited by the brand's program
90+ countries
Inventory
Pre-purchase risk
Pay-as-redeemed
Recipient choice
Locked to one brand
Choose from full catalog
API
Usually none
REST + webhooks + SDKs
Analytics
None
Full redemption + cohort data
Currency
One
Local for each recipient
Frequently asked questions

Questions buyers ask before ordering.

What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.

Talk to the GIFQ team →

Are au PAY gift cards usable outside Japan?

No. AU PAY is a Japan-domestic payment service and gift card balances can only be redeemed through the au PAY app registered to a Japanese account. This makes it appropriate for Japan-based employees or contractors, not global recipient pools.

What denominations are available for au PAY gift cards on GIFQ?

Denominations typically range from ¥500 to ¥50,000 per card, covering both small-value recognition rewards and higher-tier incentive payouts. Contact GIFQ for volume pricing and denomination configuration specific to your program.

Do au PAY gift card balances expire?

AU PAY gift card codes must be redeemed within a defined validity window—generally 12 months from issuance, though this can vary by card series. Once the balance is loaded to the recipient's au PAY wallet, standard au PAY balance expiry terms apply.

How do recipients redeem an au PAY gift card?

Recipients open the au PAY app, navigate to the gift card redemption section, and enter the 16-digit code. The value is added to their au PAY balance immediately and can be spent at any of the 3.9 million+ accepting merchants.

Is au PAY a good fit for employee rewards programs targeting Japanese staff?

Yes, particularly for companies with Japan-based headcount who want a cashless, auditable alternative to physical gift vouchers or ad hoc bank transfers. Because au PAY is widely accepted at everyday merchants—grocery, convenience stores, dining—recipients find it genuinely useful rather than category-restricted.

How does au PAY compare to other Japan reward options like Amazon Japan or convenience store cards?

AU PAY trades Amazon Japan's e-commerce focus for broader offline utility across millions of physical merchants, making it more versatile for daily spending. Compared to single-retailer convenience store cards, au PAY gives recipients freedom to spend across categories, which typically drives higher perceived reward value.

AU Pay

AU Pay is a QR code-based mobile payment service operated by KDDI, one of Japan's largest telecommunications carriers. Launched in 2019, it connects directly to the au PAY app and can be topped up via gift cards (au PAY Gift Cards), making it a practical payout instrument for recipients who already use the au mobile ecosystem or shop at partnered retailers across Japan. The service is accepted at over 3.9 million locations nationwide, including convenience stores, supermarkets, restaurants, and online merchants, giving recipients broad flexibility on how they spend. For B2B buyers, au PAY gift cards work well for employee incentive programs targeting Japan-based staff, contractor disbursements, consumer research panel compensation, and sales promotion campaigns where digital delivery and instant activation matter. Recipients are typically Japanese residents with smartphones, ranging from urban professionals to part-time workers—a demographic that skews toward mobile-first payment habits. Redemption is handled entirely within the au PAY app: the recipient enters the gift card code to add the balance to their digital wallet and spends it at any accepting merchant. For HR and finance teams managing Japan-specific reward programs, au PAY offers a measurable, auditable alternative to physical vouchers or bank transfers.

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Want us to help you earn or keep your users engaged?

Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.

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