The standard advice — "offer a $10 Amazon gift card" — ignores three critical variables: how long your survey takes, who you're asking, and how many completed responses you actually need to achieve statistical significance.

Underpaying kills completion rates. Overpaying attracts low-quality responses from reward-seekers who rush through without reading. The optimal incentive sits in a precise band — and that band shifts depending on your audience segment and survey duration.

GIFQ's calculator uses incentive benchmarks drawn from thousands of research deployments across consumer, B2B professional, and specialist panels to give you a defensible, data-grounded number — not a guess.

Calculating the right amount is step one. Delivering it — compliantly, instantly, to respondents in 140+ countries — is where most research ops teams lose hours every week.

GIFQ connects directly to your survey platform via API or webhook. When a respondent completes your survey, the reward fires automatically. No CSV exports. No manual gift card batches. No ops overhead.

Every payout is logged, trackable, and compliant with local tax reporting requirements — including US 1099 thresholds and EU GDPR data handling. Your finance team gets clean records. Your respondents get instant rewards. You get higher quality data.