Solutions
When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →Yes, AU Pay credits are redeemable exclusively within Japan at participating merchants and online services. This makes it appropriate for reward programs where all recipients are based in Japan, but it is not suitable for international or cross-border payout campaigns.
No, recipients do not need to be KDDI au mobile subscribers. AU Pay is available to anyone who downloads the AU Pay app and completes registration, regardless of their mobile carrier.
Available denominations are listed on the GIFQ platform and are denominated in Japanese yen. Contact the GIFQ sales team if your program requires a specific value not shown in the standard catalog.
AU Pay credits issued as gift codes carry an expiry date set by KDDI. Recipients should be informed of the expiry window at the time of delivery so credits are used before they lapse.
Recipients receive a code that they enter inside the AU Pay app to top up their balance. The balance is then spent by scanning the AU Pay QR code at checkout in-store or entering payment details online.
AU Pay has strong penetration among KDDI au subscribers and is widely accepted at major Japanese retail chains, making it a credible alternative to PayPay or Rakuten Pay for domestic reward programs. The best choice depends on your recipient demographic; offering AU Pay alongside other options through GIFQ lets program managers maximize redemption rates across a mixed recipient base.
AU Pay is a QR code-based mobile payment service operated by KDDI Corporation, one of Japan's largest telecommunications carriers. Launched in 2019, it grew rapidly through integration with the au mobile subscriber base and expanded to serve millions of users across Japan. The platform is accepted at a wide range of merchants including convenience stores, supermarkets, drugstores, restaurants, and online retailers, making it practical for everyday spending across demographic groups. For B2B senders, AU Pay credits work well as employee incentives, sales contest prizes, customer loyalty rewards, and research panel compensation targeting a Japanese audience. Recipients redeem credits directly through the AU Pay app on their smartphone, with no physical card required, which simplifies distribution logistics for HR and ops teams sending rewards at scale. The typical recipient profile skews toward Japanese consumers who are already smartphone-native and comfortable with mobile payments, including KDDI au subscribers who have the app pre-installed. Finance and marketing teams running domestic Japan campaigns will find AU Pay a recognizable, trusted brand name that recipients are likely to have already activated. GIFQ enables bulk ordering of AU Pay credits, removing the manual procurement overhead that slows down reward programs at volume.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
.webp)
Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.
