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Talk to the GIFQ team →GIFQ currently supports Blizzard gift cards for US recipients only, using the blizzard-us catalog. If your reward program includes international employees or contractors, you would need a separate brand to cover non-US recipients.
Blizzard Balance is redeemable across the Battle.net digital storefront for games, expansions, in-game loot boxes, Hearthstone card packs, Overwatch 2 Coins, WoW game time, and other services. Recipients are not locked into a single title, so the card covers a wide range of active Blizzard games.
Blizzard titles have a broad PC gaming audience — World of Warcraft alone has maintained millions of subscribers for over two decades, and Overwatch 2 is free-to-play with a large casual base. That said, Blizzard Balance only works within the Battle.net platform, so it is most effective when you have reasonable confidence your recipients are PC gamers.
Xbox and Steam gift cards cover a wider catalog across many publishers, while Blizzard Balance is specific to Battle.net titles. Blizzard is the stronger choice for programs targeting dedicated WoW, Diablo, or Hearthstone players; Steam or Xbox better serve mixed gaming audiences.
The funds are delivered to the recipient as a redeemable code they apply to their own Battle.net account. Blizzard's platform does also support gifting items directly to friends, but the Balance itself is redeemed by the person who receives the code from your GIFQ distribution.
GIFQ recorded 5 B2B orders for Blizzard in the last 90 days, which reflects a niche but active demand. Fulfillment reliability is not volume-dependent on GIFQ's side — codes are sourced directly from the catalog regardless of order frequency.
Blizzard Entertainment is one of the most recognized names in PC gaming, home to franchises including World of Warcraft, Diablo, Overwatch, Hearthstone, and StarCraft. A Blizzard Balance gift card adds funds directly to a recipient's Battle.net account, which they can apply toward game purchases, in-game items, loot boxes, card packs, expansions, and subscription services — all within the Blizzard digital storefront. For B2B senders, that flexibility matters: recipients choose exactly how to spend, whether they are raiding in WoW, building decks in Hearthstone, or unlocking cosmetics in Overwatch 2. The card is currently available for US recipients only on GIFQ, making it a strong fit for domestic programs targeting tech employees, software developers, remote workers, and gaming-adjacent audiences who skew toward PC titles. Common B2B use cases include employee spot rewards, sales performance incentives, research panel compensation for gaming demographics, and developer or community engagement campaigns. Because Blizzard Balance is tied to a specific platform rather than a broad retail network, it works best when you know your audience plays Blizzard titles — which, given the combined active userbases of these franchises, is a sizeable portion of the gaming workforce.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
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Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.
