Send Central Group Gift Cards in Bulk · GIFQ

Issue Central Group gift cards to Thai employees or contractors — redeemable across Central, Robinson, Tops, Power Buy, and B2S in one instrument.
Available in
Multiple countries
Denominations
Various denominations
Delivery
Instant
Min order (€)
10
The recipient-choice advantage

Don't ship cards. Ship choice.

When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.

Higher redemption
Recipients are 3× more likely to redeem a reward when they get to choose the brand themselves.
<5%
Lower breakage
Unused cards drop from 18% (single-brand programs) to under 5% with GIFQ's open catalog.
0
Inventory risk
Allocate, don't pre-buy. Recipients choose from the full catalog the moment they redeem — no inventory, no stranded SKUs, no expired single-brand stock on your books.
Why not buy direct from the brand?

Buying direct is fine for one card. Not 1,000.

Buying direct from the brand
Sending via GIFQ
Ordering
Manual, brand-by-brand
One platform, 5,000+ brands
Countries
Limited by the brand's program
90+ countries
Inventory
Pre-purchase risk
Pay-as-redeemed
Recipient choice
Locked to one brand
Choose from full catalog
API
Usually none
REST + webhooks + SDKs
Analytics
None
Full redemption + cohort data
Currency
One
Local for each recipient
Frequently asked questions

Questions buyers ask before ordering.

What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.

Talk to the GIFQ team →

Which Central Group retail formats accept these gift cards?

Central Group gift cards are accepted across the group's core retail banners, including Central Department Store, Robinson, Tops Market, Power Buy, and B2S. Redemption scope can vary by card type, so confirm accepted outlets with GIFQ before issuing at scale.

Are Central Group gift cards usable outside Bangkok?

Central Group operates stores in Chiang Mai, Phuket, Pattaya, Khon Kaen, and other major Thai cities alongside its Bangkok locations. This provincial coverage makes the cards practical for companies with distributed Thai workforces, not just head-office staff.

What denominations are available for bulk orders?

Denominations are issued in Thai Baht and typically range from smaller face values suitable for recognition awards up to higher amounts for sales incentives or milestone rewards. Contact GIFQ to confirm current denomination options and minimum order quantities for your program.

Do Central Group gift cards expire?

Central Group gift cards carry an expiry period from the date of issue or activation; the exact window depends on the card product ordered. GIFQ will provide expiry terms at the time of quote so your recipients have a clear redemption window.

How do Central Group gift cards compare to single-brand retail cards for Thai employee rewards?

A single-brand card locks recipients into one retailer — groceries only, or electronics only — whereas Central Group cards span multiple categories within one transaction. For a diverse Thai workforce, that flexibility reduces complaints and increases perceived reward value without raising your per-unit cost.

Can Central Group gift cards be used for online purchases at Central's e-commerce platforms?

Central Group operates Central Online and associated digital storefronts in Thailand. Whether physical gift cards extend to online redemption depends on the specific card product; confirm this with GIFQ at the ordering stage if online use is a priority for your recipients.

Central Group

Central Group is one of Thailand's largest retail conglomerates, operating department stores, hypermarkets, specialty retail, hotels, and food and beverage outlets under brands including Central Department Store, Robinson, Tops Market, B2S, and Power Buy. Founded in 1947, the group has a dominant physical retail footprint across Bangkok and major provincial cities, making its gift cards a versatile spending instrument for recipients throughout Thailand. For corporate buyers, Central Group gift cards carry broad practical appeal: a single card works across multiple retail formats, covering groceries at Tops, electronics at Power Buy, books and stationery at B2S, and full-range department store shopping at Central or Robinson. This cross-format redemption makes them particularly useful for employee rewards, sales incentive programs, and client appreciation where recipient spending preferences vary widely. The typical recipient is a Thailand-based employee, contractor, or consumer-panel participant who shops regularly in Central Group properties — a realistic assumption given the group's scale and footfall. For HR and reward teams distributing incentives to a Thai workforce, Central Group gift cards reduce the friction of running parallel rewards for different lifestyle segments, consolidating spend into one instrument without restricting recipient choice.

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Want us to help you earn or keep your users engaged?

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