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When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →The entire face value of a Charity Choice voucher is directed to the charity the recipient selects — there is no cashback or personal redemption option. Recipients choose from a list of registered charities on the Charity Choice platform and the donation is processed in their name.
Charity Choice originated in the United Kingdom and its charity registry is weighted toward UK-registered nonprofits. If your recipient base is predominantly outside the UK, confirm that the charities on the platform are relevant to their region before issuing at scale.
Contact GIFQ directly for current denomination ranges, as available face values can vary by order volume and fulfillment method. Bulk orders typically allow some flexibility on denomination to match your per-recipient reward budget.
A direct corporate donation means you choose the cause, which can create perception issues among employees or clients who support different charities. Charity Choice shifts that choice to the recipient, making the reward feel personal while still achieving a philanthropic outcome.
Yes — because recipients self-select their charity, the card avoids the cultural or personal mismatch that sometimes occurs with retail gift cards. It tends to resonate particularly well in companies with active CSR commitments or with workforces in the nonprofit, public, and professional services sectors.
Expiry terms vary by issuance method and should be confirmed at the time of order. Unused vouchers typically mean the donation is never made, so it is worth building a redemption reminder into your reward communications when sending at volume.
Charity Choice is a charitable giving platform that lets recipients direct a donation to a cause of their choosing rather than redeeming value for personal goods or services. Instead of a traditional retail gift card, the recipient receives a voucher representing a monetary donation, which they allocate to a charity from a curated list. This model makes Charity Choice a strong fit for B2B reward programs where organizations want to signal corporate social responsibility values or where a standard retail card would feel inappropriate — for example, recognizing senior executives, acknowledging clients at year-end, or rewarding employees who have publicly stated a preference for giving over receiving. The recipient profile skews toward professionals who are socially conscious or who work in mission-driven sectors. Redemption happens online: the recipient visits the Charity Choice platform, selects their preferred registered charity, and the donation is processed on their behalf. For HR and corporate affairs teams, Charity Choice cards provide a documented, auditable way to embed philanthropy into recognition programs without requiring the company to pre-select a single charity, which avoids the perception of endorsing one cause over another. They are particularly common in the United Kingdom, though availability in the United States market has been noted.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
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Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.
