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When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →The recipient receives a digital card and redeems it by visiting the Charity on Top platform, where they choose a nonprofit from a catalog of registered U.S. charities. The full card value is then donated to that organization in their name. No cash or merchandise changes hands.
Recipients select from a catalog of registered 501(c)(3) nonprofits spanning categories such as education, environment, health, and humanitarian aid. The breadth of the catalog means recipients with diverse values can find a cause they care about. GIFQ recommends confirming current catalog scope with Charity on Top directly for your program's geography.
Charity on Top's charity catalog and donation infrastructure is built around U.S.-registered nonprofits, making it most effective for U.S.-based recipients. Companies with international workforces should evaluate whether the available charity selection resonates with employees in other regions. For global reward programs, pairing Charity on Top with other GIFQ brands may cover broader recipient needs.
Each donation made through Charity on Top generates a confirmation tied to the recipient's selection, giving finance and CSR teams a record of charitable impact per card issued. This supports quantifiable giving disclosures in sustainability or annual reports. It also allows companies to aggregate total charitable value distributed through their reward programs.
Retail gift cards give recipients purchasing flexibility at a specific brand; Charity on Top redirects that value entirely to a charitable cause. Research consistently shows that employees with strong organizational values find cause-based recognition more meaningful than incremental retail rewards. The trade-off is that recipients who prefer discretionary spending may not find it as motivating.
GIFQ supports bulk ordering across a range of denominations suitable for employee milestones, survey incentives, and recognition tiers. Specific denomination options and minimum order quantities can be confirmed through the GIFQ platform or your account manager. Pricing is transparent with no hidden distribution fees added to the face value.
Charity on Top is a charitable giving platform that converts traditional gift card rewards into donations directed toward the recipient's chosen nonprofit. Instead of receiving a retail gift card, the recipient selects a cause from a curated catalog of registered charities and the balance is donated on their behalf. This model appeals to HR and marketing teams that want to offer meaningful recognition without the limitations of merchandise-based rewards. It is particularly well-suited for organizations with values-driven cultures, ESG commitments, or employee populations that respond better to purpose-led incentives than retail spending. Typical use cases include employee recognition programs, research panel incentives, customer loyalty rewards, and milestone gifts where a charitable component reinforces brand values. Recipients are based in the United States and interact with the platform digitally, selecting their preferred cause at redemption. For finance and procurement teams, the model offers a clean paper trail: each donation is trackable and confirmable, which can support corporate giving disclosures or CSR reporting. Charity on Top sits at the intersection of employee engagement and philanthropy, making it a practical option for companies that want their reward spend to carry a broader social signal.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
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Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.
