Solutions
When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →The card is valid at Cold Storage, Giant, 7-Eleven, Guardian, Market Place, and Jasons retail outlets in Singapore. This covers grocery, convenience, health and beauty, and premium supermarket formats under one card.
No. The card is restricted to Singapore retail outlets only — it cannot be redeemed at Dairy Farm–affiliated stores in other Asian markets. HR teams with overseas recipients should select a different reward option on GIFQ.
Yes. Cold Storage and Giant are among Singapore's most-used grocery chains, so recipients can apply the card directly to household essentials. This makes it a defensible choice when justifying welfare spend to finance or HR leadership.
Yes. The same card works at value-format Giant stores and premium formats like Market Place and Jasons. That range lets a single reward denomination serve recipients across different spending preferences without issuing separate cards.
A Cold Storage-only card limits recipients to that one banner, whereas the Dairy Farm Gift Card adds Giant, 7-Eleven, Guardian, Market Place, and Jasons. For bulk reward programs, the multi-banner card reduces the risk of recipients holding a card they cannot easily use near their home or workplace.
The card performs well in Singapore employee benefits programs, festive gifting cycles (Chinese New Year, Deepavali, Hari Raya), contractor milestone payments, and qualitative research participant incentives. It is less suitable for recipients based outside Singapore or for programs that require digital or online redemption.
Dairy Farm Group is one of Asia's largest retail conglomerates, operating an extensive portfolio of store formats across Singapore under household names including Cold Storage, Giant, 7-Eleven, Guardian, Market Place, and Jasons. The Dairy Farm Gift Card — issued via Mooments — works across all these banners, giving recipients flexibility to spend on groceries, health and beauty products, convenience items, and home essentials from a single card. For HR and total-rewards teams, this breadth makes it a practical choice: one card covers everyday essentials that matter to employees across income levels and life stages. Finance teams appreciate the predictability of fixed-denomination cards with a clear redemption scope limited to Singapore retail outlets. The card is particularly well-suited for employee cost-of-living support programs, Lunar New Year or Deepavali gifting cycles, onboarding packages, and staff recognition tied to everyday spending. Recipients are typically Singapore-based employees, contractors, or research participants who shop regularly at Cold Storage, Giant, or Guardian — a demographic that spans office workers, families, and frontline staff. Because redemption happens in-store at physical retail locations across Singapore, the card has high practical utility and low friction for recipients unfamiliar with digital redemption processes.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
.webp)
Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.
