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What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →Gift Card Market cards operate on the Mastercard network, so they work at any local merchant that accepts Mastercard within the card's designated category — restaurants, spas, salons, and similar establishments. Category-specific cards restrict spend to merchants in the selected vertical, while open-network versions work more broadly. Recipients can search by merchant name and location on the Gift Card Market site before spending.
Cards are available in denominations from $5 to $1,000, covering everything from small peer-recognition awards to substantial milestone bonuses. This range lets HR and finance teams standardize reward tiers without managing multiple vendor relationships.
Yes, Gift Card Market is currently available for US recipients only. If your reward program includes international participants, you would need a separate card product for non-US recipients.
A national retail card restricts recipients to one chain, which may not be convenient or relevant for everyone on your team. Gift Card Market's local-merchant model means recipients can spend at their preferred neighborhood spots, which typically increases perceived value without increasing card cost.
Some local merchants may not immediately recognize the Gift Card Market product by name, but the card processes like a standard Mastercard prepaid card at point-of-sale. Recipients should inform the cashier it is a Mastercard prepaid card if any confusion arises — no special terminal configuration is required.
For US-based research participants or contractors who prefer local spending over online retail, Gift Card Market is a practical option given its wide local-merchant acceptance and $5–$1,000 denomination flexibility. However, because it targets local brick-and-mortar use rather than e-commerce, it is less suitable for recipients who primarily shop online.
Gift Card Market is a prepaid Mastercard-based gift card program that gives recipients access to over 5 million local merchants across the United States, including restaurants, spas, and salons. Unlike single-retailer gift cards, Gift Card Market cards function as category-scoped or open-network Mastercard prepaid cards accepted at local businesses that take Mastercard. This makes them particularly useful for B2B reward programs where recipient preferences are hard to predict — the card follows the recipient's own taste rather than locking them into a national chain. The denomination range of $5 to $1,000 gives program managers flexibility to match card value to reward tier, from small recognition gestures to higher-value milestone awards. Typical recipients are US-based employees, contractors, or research panel participants who spend locally and value the freedom to choose neighborhood establishments over e-commerce or big-box options. For HR and marketing teams running high-volume reward cycles, the broad local-merchant acceptance reduces the friction of recipients receiving a card they can't easily use. Cards are distributed digitally and redeemed at point-of-sale wherever Mastercard is accepted within the applicable category or open network, making fulfillment straightforward for operations teams.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.