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Talk to the GIFQ team →Give a Ghaf works best for UAE-based recipients in companies with active sustainability or CSR goals. HR and marketing teams use it for employee recognition, client appreciation, and event gifting where a purpose-driven reward is more appropriate than a retail voucher.
Redemption happens online through Goumbook's Give a Ghaf platform, exclusively for recipients in the UAE. The recipient uses the card value to dedicate a Ghaf tree in any name they choose, receiving a digital certificate confirming the dedication.
Cards expire 12 months from the date of issuance. For bulk reward programs with a defined campaign window, 12 months is typically sufficient, but timing your order close to distribution is advisable to maximize usable validity.
Unlike retail cards, Give a Ghaf delivers a tangible environmental outcome — a planted or maintained Ghaf tree — rather than discretionary spend. For companies reporting on ESG metrics or Scope 3 activities, this creates a reward with traceable social and ecological value.
No. Give a Ghaf is currently available only in the UAE (country code AE) and requires online redemption through Goumbook's UAE-facing platform. For international contractor or panel payouts, a multi-country reward catalog on GIFQ would be more appropriate.
GIFQ supports bulk ordering of Give a Ghaf cards for corporate programs; denomination options and minimum order quantities are confirmed at checkout or through GIFQ's account team. Because B2B volume on this brand is currently building, early buyers should contact GIFQ directly to confirm availability and discuss custom fulfillment requirements.
Give a Ghaf is a tree-planting initiative by Goumbook, a UAE-based sustainability organization. The program lets donors dedicate a Ghaf tree — the UAE's national tree, also known as the Union tree — on behalf of another person, with funds directed toward tree maintenance and new planting sites that support local wildlife and combat desertification. The Ghaf is uniquely adapted to arid conditions, tolerating extreme heat, low water availability, and shifting sands, making it both a cultural symbol and an ecological asset in the region.
For B2B buyers, Give a Ghaf fills a specific gap: a gift-card reward with a verifiable environmental outcome, denominated and redeemable in the UAE. It suits companies with ESG commitments who want employee or client rewards to reflect those values rather than default to retail spend. Typical recipients include UAE-based employees, event attendees, and corporate clients who respond well to purpose-led recognition. HR and sustainability teams running Earth Day campaigns, green-initiative milestones, or stakeholder appreciation programs find this a more credible alternative to generic retail vouchers. Redemption occurs online through Goumbook's platform, where the recipient dedicates a tree in their chosen name. Cards are available exclusively for the UAE market and carry a 12-month expiry from issuance.
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