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What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →Her & Nu gift cards issued through GIFQ are valid in Denmark only, under brand key her-and-nu-dk. If your reward program includes recipients outside Denmark, you will need to pair this card with a separate internationally redeemable option.
The expiry window is 36 months from the date of issue. This is longer than many retail gift cards, which reduces the risk of unredeemed value and simplifies planning for programs that distribute rewards in batches over time.
Recipients apply the card toward a Her & Nu subscription — print, digital, or combination, depending on current offers on the brand's website. Because the value goes toward a recurring subscription, recipients engage with the brand across multiple weeks, not just once.
It works well for Danish workforces where the recipient profile skews toward consumers of mainstream celebrity and entertainment media. It is less appropriate as a standalone reward for mixed or international teams, where redemption would be restricted to Danish employees only.
A general retail card offers broader redemption flexibility, while Her & Nu delivers a specific, recurring media experience. Programs targeting engagement quality over transactional value — such as long-service awards or panel participant thank-yous — may find the subscription format more memorable.
Yes. GIFQ supports digital delivery at bulk volume, which removes the logistics cost of physical card distribution. Orders can be fulfilled programmatically via API or managed through the GIFQ dashboard, depending on your team's workflow.
Her & Nu is Denmark's leading weekly celebrity and entertainment magazine, published by Aller Media. Each issue covers Danish and international celebrities, royals, red-carpet fashion, and television listings — including what the publisher calls Denmark's largest TV guide. The title has a loyal, predominantly female readership and strong national brand recognition built over decades of consistent weekly publishing. For B2B reward programs, a Her & Nu gift card works well when recipients are Danish consumers who value accessible, entertaining media. It fits employee appreciation programs, customer loyalty incentives, and research panel rewards where the goal is broad demographic appeal rather than niche interests. Recipients redeem the gift card toward a print or digital subscription, meaning the value is experienced repeatedly over weeks rather than consumed in a single transaction. This makes it a stronger retention signal than a one-time purchase gift card. Procurement teams ordering in bulk through GIFQ receive denomination flexibility, digital delivery, and a 36-month expiry window — giving recipients ample time to activate. The card is valid in Denmark only, so it is best suited for reward programs with a Danish recipient base.
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