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Talk to the GIFQ team →Honor of Kings gift cards are region-specific — cards issued for Southeast Asia, the Middle East, or Brazil correspond to those regional server environments. Confirm your recipients' active game region before placing a bulk order to prevent mismatched redemptions.
Cards convert to in-game currency (Tokens or equivalent regional currency) used to purchase hero skins, new heroes, seasonal battle passes, and limited-time cosmetic items. Because the game runs regular content seasons, recipients nearly always have something current to spend on.
It suits companies with younger, mobile-gaming demographics — particularly relevant in Southeast Asia, the Middle East, and Latin America where the title has a large active player base. For mixed-age or non-gaming workforces, pairing it with broader-appeal reward options is advisable.
Available denominations vary by region but typically range from small top-up amounts (equivalent to a few USD) up to higher-value cards covering premium seasonal passes. Contact GIFQ directly to confirm current denomination options for your target region before finalising order quantities.
Unredeemed codes generally carry an expiry window set by the issuer, commonly 12 months from purchase. Once a code is redeemed and converted to in-game currency, expiry terms shift to the game's own wallet policies, which recipients can review in-app.
All three target mobile gamers, but Honor of Kings skews toward audiences in China-adjacent markets and the Middle East where Tencent's distribution is strongest, while Mobile Legends dominates the Philippines and Indonesia specifically. If your recipient base spans multiple Southeast Asian countries, offering both titles increases redemption rates compared to a single-title strategy.
Honor of Kings is a multiplayer online battle arena (MOBA) mobile game developed by TiMi Studio Group, a subsidiary of Tencent. Originally launched in China as 'Wang Zhe Rongyao', it became one of the highest-grossing mobile games globally, with a particularly dominant position across Southeast Asia, the Middle East, and Brazil following its international expansion. The game operates on a live-service model, meaning players consistently spend on in-game currency (tokens) to unlock heroes, skins, and seasonal battle passes — making top-up gift cards a high-utility reward rather than a novelty.
For B2B buyers, Honor of Kings gift cards work well as incentives for gaming-adjacent audiences: esports event participants, digital marketing panel respondents, tech-savvy younger employees, and gaming community engagement programs. Recipients are typically mobile-first, aged 18–35, and active in markets where mobile gaming outpaces console and PC play. Cards are redeemed through the in-game store or official top-up portals tied to regional accounts. Buyers should note that Honor of Kings operates distinct regional versions, so confirming recipient region before issuing cards avoids redemption issues. GIFQ distributes these cards for bulk B2B programs with multi-country delivery capability.
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