Send Kids Pass 12M Gift Cards in Bulk · GIFQ

Reward UK employees with a Kids Pass 12M membership — up to 57% off family days out, holidays, cinema, and dining for the whole household.
Available in
United Kingdom
Denominations
Various denominations
Delivery
Instant
Min order (€)
10
The recipient-choice advantage

Don't ship cards. Ship choice.

When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.

Higher redemption
Recipients are 3× more likely to redeem a reward when they get to choose the brand themselves.
<5%
Lower breakage
Unused cards drop from 18% (single-brand programs) to under 5% with GIFQ's open catalog.
0
Inventory risk
Allocate, don't pre-buy. Recipients choose from the full catalog the moment they redeem — no inventory, no stranded SKUs, no expired single-brand stock on your books.
Why not buy direct from the brand?

Buying direct is fine for one card. Not 1,000.

Buying direct from the brand
Sending via GIFQ
Ordering
Manual, brand-by-brand
One platform, 5,000+ brands
Countries
Limited by the brand's program
90+ countries
Inventory
Pre-purchase risk
Pay-as-redeemed
Recipient choice
Locked to one brand
Choose from full catalog
API
Usually none
REST + webhooks + SDKs
Analytics
None
Full redemption + cohort data
Currency
One
Local for each recipient
Frequently asked questions

Questions buyers ask before ordering.

What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.

Talk to the GIFQ team →

Is Kids Pass 12M redeemable outside the UK?

No. Kids Pass is a UK-exclusive membership and all discounts apply to UK-based attractions, cinemas, restaurants, and holiday providers. Recipients must be based in Great Britain to make practical use of the membership.

How long does a recipient have to activate their Kids Pass 12M gift card?

The gift card carries a 2-year expiry window, giving recipients significant time to activate before the 12-month membership period begins. Once activated, the membership runs for 12 months from the activation date.

What savings can our employees realistically expect from a Kids Pass 12M membership?

Members access up to 57% off family days out, up to 50% off family holidays, up to 40% off cinema trips, and up to 25% off restaurant bills. For a household that uses the membership regularly, the cumulative savings can far exceed the face value of the reward.

Does one Kids Pass membership cover the whole family?

Yes. A single Kids Pass membership covers the entire household, so the reward benefits every family member rather than just the individual recipient. This makes it a stronger proposition for employee rewards compared to single-user leisure vouchers.

How does the redemption process work for bulk-distributed Kids Pass codes?

After purchase, each recipient receives a unique code and a dedicated URL. They follow the URL to a redemption page, enter their details, and activate the membership via an SMS confirmation. The process requires no account pre-registration on your side as the distributor.

What B2B use cases is Kids Pass 12M best suited for?

It performs well as an employee wellbeing benefit, a tenure or performance reward, and a seasonal gift for staff with families. HR teams running family-friendly benefits programs find it more differentiated than standard retail gift cards because the value is recurring across the full membership year.

Kids Pass 12M

Kids Pass is the UK's leading family savings membership club, offering households access to discounts across days out, cinema, holidays, and dining. Specifically, members can save up to 57% on family attractions, up to 40% on cinema tickets, up to 50% on family holidays, and up to 25% at restaurants — all under a single membership covering the entire household. For B2B buyers, the 12-month Kids Pass membership is a high-perceived-value reward that resonates strongly with employees and contractors who have families. It outperforms generic retail vouchers because the savings compound across everyday leisure spending throughout the year, making the reward feel valuable long after the initial gift. Typical recipient profiles include parents aged 25–45, making it well-suited for family-friendly employee benefits programs, tenure recognition, and HR wellbeing initiatives. Redemption is UK-only and follows a straightforward flow: the recipient selects their membership term, receives a unique code and URL, and activates via SMS. The 2-year expiry on the gift card itself gives recipients ample time to redeem before the membership clock starts. For HR and rewards teams looking to differentiate their incentive stack, a Kids Pass 12M membership delivers tangible, recurring value to families across the UK.

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Want to help your users earn, or keep them coming back?

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