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Talk to the GIFQ team →The cards operate through Upplevelse.com's network of partnered venues, which is concentrated in major Swedish cities including Stockholm, Gothenburg, and Malmö. Recipients in smaller towns may find fewer available experiences, so this card works best for urban-based workforces.
The Mat & Dryck category covers food and beverage experiences such as wine and spirits tastings, cooking classes, restaurant dinners, and food tours. Recipients browse available options on Upplevelse.com and book directly, choosing what fits their schedule and preferences.
GIFQ supports bulk orders across available denominations for this brand — contact the GIFQ team to confirm current denomination options and minimum order quantities before placing a corporate order.
Experience vouchers on Upplevelse.com typically carry a validity window, commonly 12 months from the date of purchase. Confirm the current expiry terms with GIFQ before distributing to employees, particularly if your recognition cycle spans multiple quarters.
A general retail card gives recipients purchasing flexibility but little emotional differentiation. A Mat & Dryck experience card is tied to a specific, memorable occasion — a dinner or tasting — which tends to generate stronger recall of the recognition moment and is harder to conflate with routine spending.
No — Upplevelse.com and its partner venues operate within Sweden, so recipients need to be present in Sweden to redeem the experience. For international payouts, GIFQ offers alternative brands with cross-border redemption options.
Mat & Dryck is a food and beverage experience brand operating under Upplevelse.com, a Swedish platform specializing in curated lifestyle and activity experiences. The name translates directly to 'Food & Drink,' signaling a clear focus on culinary experiences — restaurant visits, food tours, wine tastings, cooking classes, and similar occasions. Upplevelse.com positions these as giftable experiences rather than physical products, which makes the gift card format a natural fit for corporate reward programs. For HR and employee engagement teams in Sweden, food and drink experiences carry broad appeal across demographics, avoiding the size, preference, or utility guesswork that comes with physical merchandise rewards. Recipients are typically Sweden-based employees, sales incentive winners, or event attendees who can self-select an experience that fits their taste and schedule. Redemption happens through the Upplevelse.com platform, where cardholders browse and book from a catalog of food and beverage experiences with participating venues. For companies running recognition programs, contractor payouts, or milestone rewards in the Swedish market, Mat & Dryck gift cards offer a tangible, memorable alternative to cash transfers or generic retail vouchers. Bulk ordering through GIFQ allows procurement and HR teams to distribute these at scale without manual fulfillment.
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