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When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →The SM Gift Pass is accepted at 40+ brands including The SM Store, SM Supermarket, SM Hypermart, SaveMore, Watsons, Toy Kingdom, Uniqlo, The Body Shop, SM Cinema, IMAX Theatre, and SM Bowling, among others. It also covers specialty venues like SM Ice Skating Rink, Skyranch, and SM Science Discovery Center. That range makes a single card denomination relevant to nearly every recipient lifestyle.
Yes — SM Gift Pass is currently available exclusively in the Philippines (PH) through GIFQ. It is best suited for bulk reward programs targeting Philippine-based employees, contractors, BPO agents, or local customers. It is not redeemable outside the SM network or at international locations.
Unlike a single-retailer card — say, a pure grocery or apparel voucher — SM Gift Pass covers groceries, fashion, electronics, pharmacy, cinema, and leisure in one instrument. That versatility reduces recipient drop-off from mismatched rewards, which is a common issue when HR teams send category-specific cards to a diverse workforce.
Denomination details are confirmed at checkout on GIFQ's platform, where B2B buyers can select quantities appropriate for their program budget. If you need a specific denomination or volume tier not listed, GIFQ's team can assist with custom order configurations.
It is a strong fit. Philippine BPO workforces are typically concentrated near SM malls in Metro Manila, Cebu, and other key cities, making in-network redemption straightforward for most recipients. The card's grocery and pharmacy coverage also gives it utility beyond discretionary spending, which increases perceived value for frontline and shift workers.
Expiry terms are governed by SM Retail's issuance policy, which can change. Buyers should confirm the validity period at the time of order through GIFQ's platform or by contacting the GIFQ team directly before distributing cards in a long-running rewards program.
SM Gift Pass is the Philippines' most widely accepted mall-based gift card, issued by SM Retail and redeemable across the SM network — one of the largest retail conglomerates in the country. A single card covers over 40 distinct store brands and venues, including The SM Store, SM Supermarket, SM Hypermart, Watsons, Toy Kingdom, Uniqlo, The Body Shop, SM Cinema, and IMAX Theatre, among others. That breadth makes it a practical reward for nearly any Filipino recipient profile: retail workers, BPO agents, corporate employees, research panel respondents, and sales incentive winners. Recipients can spend on groceries, apparel, appliances, personal care, dining, entertainment, and leisure — all under one roof at SM malls nationwide. For HR and rewards teams managing bulk payouts in the Philippines, SM Gift Pass removes the need to choose between merchant categories; one denomination covers almost every spending need a recipient might have. GIFQ currently distributes SM Gift Pass exclusively in the Philippines (country code: PH), making it a direct-fit option for locally based workforces or Philippine-based contractors receiving digital rewards.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
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Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.
