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Talk to the GIFQ team →GIFQ currently issues Tannico gift cards for recipients located in Italy (IT). If your program includes recipients outside Italy, you would need a separate reward option for those segments.
Recipients redeem at tannico.it, Italy's largest online wine shop, and apply the card value at checkout toward any order. Delivery is handled by Tannico directly to the recipient's address in Italy.
Tannico works for both, but it performs best as a premium-tier reward where the recipient profile includes adults who appreciate fine wine — senior staff milestones, high-performing sales reps, or long-tenure recognition. For broad all-staff programs with diverse age ranges or dietary preferences, a more neutral grocery card may be a safer default.
Tannico carries bottles from over 1,000 wineries, spanning Italian DOC and DOCG appellations as well as international labels, all curated by certified sommeliers. Recipients can filter by region, producer, grape variety, or price, which gives the reward genuine perceived value rather than a limited pre-selected assortment.
Tannico gift cards carry a validity period set by Tannico at the time of issuance — recipients should check the terms printed on or delivered with their card. GIFQ recommends communicating expiry dates to recipients at the point of distribution to avoid unused value lapsing.
A supermarket card covers a broader range of everyday purchases, which maximises utility across a mixed recipient group. Tannico is a specialist retailer, so the card signals deliberate, premium positioning — it is the right choice when the goal is perceived quality over maximum flexibility.
Tannico is Italy's largest online wine retailer, offering a curated selection from over 1,000 wineries and thousands of Italian and international labels, each vetted by certified sommeliers. Founded in Milan, the platform serves wine enthusiasts who want access to a depth of inventory that no physical shop can match — from everyday bottles to rare vintages. For B2B reward programs, Tannico gift cards work well when the recipient profile skews toward professionals with disposable income and an interest in quality food and drink: think senior employees, high-value sales incentives, client appreciation gifts, or research panel rewards targeting adult consumers in Italy. Redemption happens entirely online at tannico.it, where recipients browse by region, grape, producer, or price point and arrange home delivery. That self-directed experience tends to feel more personal than a generic prepaid card. Currently, GIFQ distributes Tannico gift cards for recipients based in Italy, making this option most relevant for Italian payroll programs, domestic contractor networks, or pan-European reward campaigns that include an Italian recipient segment. Denominations can be matched to reward budget tiers, and digital delivery means no lead time for physical fulfillment.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
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