When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.
What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.
Talk to the GIFQ team →Recipients choose between 50% off the total food bill or a 2-for-1 deal on starters, mains, and desserts — whichever delivers greater value for their table. The choice is made at the point of dining, so individuals dining alone typically favour the 50% option, while pairs or groups often benefit more from 2-for-1. Either way, the discount applies every visit throughout the six-month membership.
There is no usage cap — recipients can dine and redeem the benefit as many times as they like across the full six months. This is what separates tastecard from a fixed-value gift card: a regular diner can realistically extract several hundred pounds of savings from a single membership. For B2B reward programmes, that ongoing utility tends to generate stronger recipient recall of the reward than a one-time spend.
The network covers more than 6,000 venues, including nationwide chains such as PizzaExpress, Zizzi, Ask Italian, Prezzo, Chiquito, Byron, and Frankie & Benny's, plus thousands of local independents. Coverage is strongest in major UK cities and towns where chain density is high, but the independent restaurant inclusion broadens relevance for employees in smaller locations. Tastecard's own directory lets recipients search by postcode before they dine.
No — tastecard operates exclusively in Great Britain and is only redeemable at UK restaurants. It is not suitable for international reward programmes or for sending to recipients based outside the UK. If your workforce spans multiple countries, you would need to pair tastecard with separate reward options for non-UK recipients.
The gift card must be activated within 12 months of purchase — after activation, the six-month membership period begins. Buyers should factor that 12-month window into procurement planning to avoid cards expiring before distribution. For rolling reward programmes, staggered ordering in smaller batches reduces the risk of unactivated card wastage.
For employee rewards targeting a UK audience, tastecard's multi-venue network significantly reduces the risk of a recipient having no relevant restaurant nearby — a common problem with single-brand dining cards. The six-month unlimited-use structure also produces a higher perceived value relative to purchase cost compared to a fixed-denomination card that covers one or two meals. The trade-off is that tastecard does not carry a specific monetary face value, which some finance teams need for gift-card accounting purposes.
Tastecard is a UK dining membership that gives cardholders either 50% off food or 2-for-1 on starters, mains, and desserts across more than 6,000 restaurants. The network spans major chains — PizzaExpress, Zizzi, Ask Italian, Frankie & Benny's, Byron, Chiquito, and Prezzo — alongside thousands of independent restaurants, meaning recipients have genuine options whether they are in central London or a smaller regional city. A digital membership runs for six months with no cap on how many times it can be used, which distinguishes it from a one-time voucher and gives it lasting perceived value. For B2B buyers, that recurring usability makes tastecard a strong fit for employee recognition, sales incentive programmes, and long-service rewards where you want the benefit to be felt repeatedly rather than spent in a single transaction. The recipient profile skews toward UK-based employees or contractors who eat out regularly — it works particularly well for office-based teams in urban centres where chain restaurant density is high. Finance and HR teams should note that the gift card must be activated within 12 months of purchase, after which the six-month membership clock begins. Orders are fulfilled digitally, making fulfilment simple for distributed workforces.
From Amazon to Zalando — find the right gift card brands for your rewards, incentives, and payout programs.
Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.
Global gift card infrastructure for modern businesses. Access to an extensive gift card catalog, payouts, distribution, and everything in between.