Send THE ICONIC Gift Cards in Bulk · GIFQ

Issue THE ICONIC e-gift cards from AU$25–$500 with 36-month expiry — redeemable across Australia's largest online fashion retailer.
Available in
Australia
Denominations
€25 – €500
Delivery
Instant
Min order (€)
25
The recipient-choice advantage

Don't ship cards. Ship choice.

When your recipient gets a GIFQ link, they pick from 5,000+ brands in their country and currency. Lower breakage. Higher satisfaction. Zero inventory risk.

Higher redemption
Recipients are 3× more likely to redeem a reward when they get to choose the brand themselves.
<5%
Lower breakage
Unused cards drop from 18% (single-brand programs) to under 5% with GIFQ's open catalog.
0
Inventory risk
Allocate, don't pre-buy. Recipients choose from the full catalog the moment they redeem — no inventory, no stranded SKUs, no expired single-brand stock on your books.
Why not buy direct from the brand?

Buying direct is fine for one card. Not 1,000.

Buying direct from the brand
Sending via GIFQ
Ordering
Manual, brand-by-brand
One platform, 5,000+ brands
Countries
Limited by the brand's program
90+ countries
Inventory
Pre-purchase risk
Pay-as-redeemed
Recipient choice
Locked to one brand
Choose from full catalog
API
Usually none
REST + webhooks + SDKs
Analytics
None
Full redemption + cohort data
Currency
One
Local for each recipient
Frequently asked questions

Questions buyers ask before ordering.

What HR, finance, and procurement teams ask before placing a bulk order through GIFQ.

Talk to the GIFQ team →

What denominations are available for THE ICONIC gift cards on GIFQ?

GIFQ issues THE ICONIC e-gift cards in denominations from AU$25 to AU$500. For milestone or high-value rewards, teams typically order the AU$100–AU$250 range; AU$25–AU$50 works well for recognition moments or survey incentives.

How long do THE ICONIC gift cards remain valid after issue?

THE ICONIC gift cards carry a 36-month expiry from the date of issue. That window is long enough to accommodate recipients who want to wait for a specific season, sale, or collection drop before redeeming.

Can recipients outside Australia use a THE ICONIC gift card?

No. THE ICONIC operates exclusively in Australia, and gift cards are redeemable only at theiconic.com.au. If your program includes recipients in New Zealand or other markets, you will need a separate card SKU for those regions.

Is THE ICONIC a strong fit for employee reward programs versus a general retail card?

THE ICONIC works particularly well for workforces where recipients skew toward fashion-conscious demographics or where HR wants a reward with a lifestyle feel rather than a utility feel. Its free-delivery and free-returns policy adds tangible value that recipients notice, which generic prepaid cards do not provide.

Where exactly do recipients redeem THE ICONIC e-gift card?

Recipients apply the card code at checkout on theiconic.com.au — there are no physical stores. The card covers clothing, footwear, and accessories, and can be used across full-price and sale items subject to THE ICONIC's standard terms.

Can a THE ICONIC gift card be combined with other payment methods at checkout?

Yes. THE ICONIC allows recipients to split payment between a gift card and another accepted method if the order total exceeds the card balance. This makes higher-value purchases accessible without the recipient needing to receive a perfectly sized denomination.

The Iconic

THE ICONIC is Australia's largest online fashion and footwear retailer, stocking thousands of products across clothing, shoes, and accessories from hundreds of local and international brands. For HR and rewards teams, it sits in a strong spot: fashion and apparel gift cards consistently rank among the most appreciated employee rewards, and THE ICONIC's breadth means recipients across different tastes, ages, and dress codes can all find something relevant. That breadth also makes it practical for large-scale programs where a single reward SKU needs to resonate with a diverse workforce. Redemption is online-only at theiconic.com.au, which suits remote and hybrid teams well — there are no physical store locations to locate. THE ICONIC includes free delivery and free returns on eligible orders, which removes a common friction point and adds perceived value beyond the face denomination. Gift cards are available in denominations from AU$25 to AU$500, covering both token-recognition moments and higher-value milestone awards. The 36-month expiry gives recipients ample time to redeem without pressure. This card is issued for Australian recipients only, making it a focused choice for domestic employee reward programs, sales incentives, and contractor payouts.

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Want to help your users earn, or keep them coming back?

Whether you’re paying people out or giving them rewards worth staying for, GIFQ is the layer that handles it, under your brand and without the integration headache. Create an account and send a test payout in a few minutes, or talk it through with one of us directly.

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